Chevrolet has created in my opinion one of the best Automotive
this year. In the Super Bowl 2012 Commercial the world comes to an end, except for a few people who drives Chevrolet.
Their friend Dave specifically did not make it and the Chevrolet Drivers suspect it is because he was driving a Ford and not a Chevrolet! (Many Doomsayers predicted that the world will end in 2012 according to the Mayan Calendar which ended this year).
According to a Press Release earlier today Last evening Chevrolet was asked by Ford Motor Co. to stop showing its Super Bowl 2012 commercial for the Silverado, the longest-lasting, most-dependable full-size pickup on the road.
To which Chevrolet responded: “We stand by our claims in the commercial, that the Silverado is the most dependable, longest-lasting full-size pickup on the road. The ad is a fun way of putting this claim in the context of the apocalypse,” said General Motors Global Chief Marketing Officer Joel Ewanick. “We can wait until the world ends, and if we need to, we will apologize. In the meantime, people who are really worried about the Mayan calendar coming true should buy a Silverado right away.”
Chevrolet VS Ford who is the biggest Winner?
The Ford VS Chevrolet scenario made me think about two famous advertising and publicity quotes:
There’s no such thing as bad publicity.
The only thing worse than being talked about is not being talked about.
The average cost of a Super Bowl 2012 Commercial starts at 3 million dollars for a 30 seconds spot. Chevrolet has paid the money for the advertising but Ford is one of the Traditional Best Cars in the US. Although the Chevrolet advertisement is well done and seems realistic many people know that Ford makes some of the best cars in the world!
In our opinion Chevrolet just gave Ford more than 3 million in free advertising and media exposure.
People will not easily buy the Chevrolet Commercial that people just survived the Apocalypse because they were driving Chevrolet Vehicles. If I were “Ford” I would send Chevrolet a big thank you note!
The Chevrolet Super Bowl 2012 Commercial Video:
For more information about the Super Bowl 2012 you can read our pages on the
Super Bowl 2012