BMW of North America Unveils Six Playful Digital Shorts as Part of National Advertising Campaign Launching the All-New BMW 3 Series
Two Shorts to Appear in Ads During Super Bowl XLVI — One in the New York Tri-State Area, Another in the Southern California Los Angeles Region
Woodcliff Lake, NJ – February 2, 2012…BMW of North America today unveiled a series of six playful digital shorts as part of a new national advertising campaign in support of the launch of the all-new BMW 3 Series Sedan, which goes on sale February 11. Two of the shorts will also air in ads during Super Bowl XLVI: one entitled “The Big Grab,” in the New York Tri-State area; and the second, “The Close Call,” in the Southern California Los Angeles Region.
Created by Kirschenbaum, Bond, Senecal + Partners, the national program features a series of six 15 and 30 second digital shorts that playfully illustrate some of the many new technologies that have been integrated into the all-new BMW 3 Series. For example, “The Perfect Seat,” illustrates how an odd couple — a driver and his much-taller companion — can share the driver’s seat thanks to driver’s seat memory.
Beginning Monday, February 7, select digital shorts will begin airing online at sites including NBC.com, ABC.com and Hulu. All of the content, including the Super Bowl spots “The Close Call” and “The Big Grab,” where a heated steering wheel saves the day when a group of freezing friends hop into the car.
Super Bowl 2012 Commercial Video: The Big Grab
Super Bowl 2012 Commercial Video: The Perfect Seat
Super Bowl 2012 Commercial Video: The Close Call
Super Bowl 2012 Commercial Video: The Entertainer
Super Bowl 2012 Commercial Video: The Twins
Super Bowl 2012 Commercial Video: The Score
“The BMW 3 Series is the global benchmark for a sports sedan,” said Dan Creed, Vice President of Marketing, BMW of North America. “With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire.”