Bringing Tyre Retail Into The Spotlight – Khaya Ndondo | 26 July 2018
Technology continues to attract both positive and negative views in the main, sometimes its hailed as the 4th industrial revelation which is simply understood to be the coming together of the physical and digital worlds to unlock limitless economic opportunities. The lazy and creative shallow simply call it “disruptive”.
Whatever your views are on the increasing use of technology to drive economic growth, no sector can escape its wave and its undisputed staying power. It is at this point where I reflect on the words of Andy Grove where he says, “There are two options: adapt or die”.
The Virtual Reality Company in collaboration with Capxion360 are determined to ensure that the African continent stays at the cutting edge of these technologies with a specific focus on the retail sector.
Global trends emphasize the importance of convenience in the retail sector, as a business owner myself, I cannot escape the glaring reality that customers are shopping online outside the conventional 9am-5pm trading hours. I see this in the growing number of “call me back” requests that come into my inbox between 7-10pm.
Through virtual reality, we have started to bridge the gap by providing customers with an immersive retail experience 360 degree image capturing and augmented reality.
Virtual Reality Company and Capxion360 recently developed a virtual tour of a Supa Quick branch at the heart of Gauteng Province in South Africa. Click on the above image to view the Virtual Tour.
The shop is a flagship in its design and form, kitted with the latest fitment technology to ensure quality and reduced incidental risk and offers the consumer best quality in product range. As an owner of this store, we pride ourselves in offering customer service that goes beyond benchmark rather speak to each customers needs as it relates to the fitment of tyres, brakes, shocks and batteries.
This tour displays the first level of the customer experience and will in the near future provide customer with an ability, using augmented reality, to find the correct fitment product, purchase and book a date and time for the fitment without setting foot into the fitment centre.
The benefits for businesses to make use of this type of technology are innumerable at this stage and continue to grow including the natural search engine optimisation boost via Google Street View which will allow any user to enter your store on the digital landscape.