Beaulieu was basking in success last week at the Beautiful South Awards for Excellence 2011, when the New Forest visitor attraction was presented with not one, but three awards at the ceremony held at the Denbies Wine Estate, Surrey.
Despite facing fierce competition from other entrants, Beaulieu was delighted to receive a Silver Award for Outstanding Customer Service, and a Silver Award in the Tourism Event of the Year category for its world-famous International Autojumble. In addition, the attraction’s catering arm, Leith’s at Beaulieu, was Highly Commended in the Business Tourism category.
Members of the Beaulieu Events and Front of House teams, and Leith’s were present at the ceremony to collect their awards. Beaulieu has developed over the years into one of the South’s leading day visitor attractions, and prides itself on its visitor facilities and customer services. Its features now include the internationally renowned National Motor Museum, which has recently had a new mezzanine level installed to improve access to the upper floor, the World of Top Gear, Beaulieu Abbey, and Palace House and gardens, plus a growing calendar of motoring related events which run throughout the year.
The annual awards, organised by Tourism South East, are now in their 21st year, and recognise businesses and destinations across the tourism industry for their exceptional levels of customer service and dedication to raising standards.
Chairman of Tourism South East, John Williams commended Beaulieu and all other award winners on their success, saying: “We offer our congratulations to all tonight’s winners. Our industry’s commitment to providing the best possible customer experience and to exceeding customer expectations is outstanding. The Award winners have shown that they are truly the best-in-class and we look forward to seeing them on the national stage at the VisitEngland Awards for Excellence 2012.”
In addition to the success at the Beautiful South Awards, Beaulieu also received two other awards last week. Earlier on the same day Leith’s at Beaulieu received another Highly Commended award in the Best Corporate Venue category at the Hudson’s Awards, and on Tuesday last week Beaulieu’s Education Team were awarded the Sandford Award, recognising excellence in heritage education.
Next year, the attraction will be celebrating two anniversaries; 60 years since Palace House first opened to visitors and 40 years since the launch of the National Motor Museum. In honour of this, and to further improve the visitor experience, it will be hosting brand new exhibition, Bond In Motion, showcasing 50 original vehicles from the James Bond films. This will be the largest exhibition of Bond vehicles staged anywhere in the world and will run from mid-January to December 2012.