Strong December Boosts General Motors’ Sales in the Middle East by 13 Percent
- Chevrolet sales grow by 16 percent in 2011
- GM’s newly launched vehicles register 23 percent sales gain
- Retail sales up 44 percent during the year
DUBAI – After posting the best sales month of the year in December, GM’s dealers in the Middle East reported total sales of 139,431 vehicles for 2011 - up 13 percent compared to 2010.
The impressive sales performance was the result of robust sales throughout the region for the company’s line-up of passenger cars, crossovers, sport utility vehicles (SUVs) and pickups across the Chevrolet, GMC and Cadillac brands.
In 2011, sales of GM’s passenger cars increased by 8 percent, crossovers recorded 23 percent sales growth, sales of SUVs were up 21 percent, while GM’s pickups registered a 14 percent sales gain.
Newly launched vehicles contributed to GM’s sales growth. Combined sales of the Chevrolet Captiva, Camaro, Cruze and Traverse; the GMC Terrain; and the Cadillac SRX and CTS Coupe increased by 23 percent in 2011.
Sales of GM Middle East’s three brands all recorded strong growth in the region. Chevrolet sales were up 16 percent, GMC posted a 10 percent gain, while Cadillac registered 8 percent growth.
Retail sales, those to individual customers, increased by 44 percent in 2011 compared to the previous year. Retail sales represented a healthy 71 percent of total sales in 2011 - compared to 56 percent in 2010.
Highlights for the year include a 69 percent year-over-year sales increase of the Chevrolet Silverado, a 43 percent sales gain for the Chevrolet Tahoe, a 41 percent increase for the Chevrolet Captiva and a 36 percent uplift for the Chevrolet Traverse.
Other highlights include double-digit sales growth for the GMC Yukon and Yukon XL; the Chevrolet Cruze, Malibu and Suburban; and the Cadillac CTS and SRX.
“In 2011 we faced some serious challenges. Yet, by offering award winning products with strong emphasis on our customer service, we were able to overcome these obstacles and significantly grow our sales,” said John Stadwick, President and Managing Director of GM Middle East Operations.
“Our outlook for 2012 is very positive. We believe that the Middle East is set to become one of the world’s fastest growing automotive markets and we are well placed to capitalize on this growth. With six new vehicles planned for launch in 2012 and a strong investment program in new dealer facilities and training, we anticipate 2012 will be another successful year for GM Middle East,” added Stadwick.