Steven Wass has been appointed PEUGEOT UK Sales Director, replacing Simon Bisp who moves to a new role within Stellantis Europe.
Steven’s new role officially started on 1st July and is tasked with overseeing continued sales growth of the brand. Steven will take on the role at a pivotal time for PEUGEOT, with the new PEUGEOT 408 arriving in the UK next year and the brand continuing to work towards its objective of offering an electrified version of every model by 2024.
Steven moves to his new position after 22 years within the Stellantis Group in a variety of roles. Starting on the Vauxhall Graduate Programme, Steven joined PEUGEOT as District Parts and Service Manager before taking on roles as District Sales Manager and Head of Used Vehicles for both PEUGEOT and Citroën. Steven has also developed extensive experience in Stellantis owned Retail group Robins & Day, with roles including Head of Sales Operations, General Manager of Robins & Day Manchester, Aftersales Director and Operations Director.
Appointed PEUGEOT Marketing Director in 2019, Steven will be replaced in the role on an interim basis by Maxime Bailly, Head of Product and Pricing for PEUGEOT UK.
Julie David, PEUGEOT UK Managing Director, said: “I am delighted to appoint Steven into the role as PEUGEOT Sales Director. He brings with him a wealth of experience from across the brand and the wider Stellantis Group and takes on this role at an important time. Building on our recent successes, I am confident that Steven’s experience and knowledge of the brand makes him the right person to lead the sales team. However, I would like to thank Simon for his invaluable contribution to the brand over the years and wish him all the best in his new European role.”
Speaking of his new appointment, Steven Wass said: “I am incredibly excited to begin my work as PEUGEOT’s new Sales Director. I have been closely involved with the PEUGEOT team for many years and have always valued the support I have received from my colleagues. I am looking forward to bringing my previous experience into this role to continue to drive PEUGEOT forward with the Sales team in this exciting time for the brand.”