On Sunday 13th May, prepare to see red at Beaulieu, as hundreds of Italian vehicle owners are invited to flock to Beaulieu to show off their stylish motors, with many likely to be in the trademark ‘race red’ traditionally reserved for Italian racing cars.
This promises to be a great day out, and a fantastic opportunity for families and enthusiasts alike to admire the fine Italian craftsmanship and beautiful designs that make Italian motors so unique.
Owners of Italian vehicles, both classic and new, are invited to join in with the event by coming to Beaulieu in their cars. All Italian marques, from Alfa Romeo, Ferrari and Fiat, to Lancia, Maserati and Lamborghini are welcome.
On the day, 10 vehicles from the whole Italian gathering will be chosen to join a Simply Italian cavalcade around the attraction, and one of these selected cars will be the lucky winner of the People’s Choice Award and a special edition Beaulieu Trophy. There will also be a runner up trophy presented by Vintage Tyres, who are this year celebrating their 50th anniversary.
In addition to individuals arriving in their vehicles on the day, some Italian stallions of the motoring world will be out in force at the event, including Meridien Motors, who will be displaying a selection of full-blooded Italian vehicles. Expect to see the full range of classy Alfa Romeos, a number of gleaming Abarths, and a Ferrari and Maserati that won’t fail to stir up a fiery passion for all things Italian.
Following on from the inaugural success of the first ever Simply Italian rally in 2011, this year’s event is gearing up to be even bigger and better. To add to the atmosphere, this year Beaulieu will be taking on an Italian theme for the day, with Italian style decorations and flags, and food inspired by Italy being served in the Brabazon Restaurant.
A number of trade stands will also be present at the event, giving visitors the opportunity to buy parts and accessories for their Italian marque vehicles.
For entrants arriving on the day in their Italian vehicle and joining the event on the Beaulieu parkland, individual ticket prices are £10 per adult and £5 per child. To book tickets in advance, please visit
or telephone 01590 612888, which you can also call for information on group and club entry. For all enquiries regarding Italian marque-related trade stands, telephone 01590 614614.
Entry into the Beaulieu parkland with your Italian vehicle is from 9.30am when catering will be available.
All other visitors who wish to see the event, but not participate in an Italian vehicle should enter Beaulieu via the Main Reception at normal attraction admission prices from 10am.
Admission to the event includes entry to the whole Beaulieu attraction; the National Motor Museum and its exciting BOND IN MOTION exhibition showcasing 50 original James Bond vehicles, World of Top Gear, On Screen Cars, Beaulieu Abbey, and Palace House and gardens.
Simply Italian is part of a growing calendar of Simply rallies which has rapidly expanded to include a wide variety of themes covering many makes and models. All Simply rallies are run and organised by Beaulieu and take place in the grounds of the National Motor Museum. The latest additions to the Simply rallies for 2012 are Simply American on 24th June, Simply 4×4 on 12th August and for this year only, a one-off Simply Bond rally on 29th July.