STANDARD BANK PEOPLE’S WHEELS AWARDS 2014
South Africans came out in force to vote for their favourite cars in the third annual Standard Bank People’s Wheels Awards.
From June 10 to August 25, a total of 101 438 votes were cast across the competition’s 30 categories - the highest number received since the project’s inception in 2011 and emphatic reinforcement of its growing acceptance as one of the most significant surveys on the country’s automotive calendar.
Additionally, a record number of responses where received from vehicle owners in a survey designed to determine their satisfaction levels with regard to the cars and bakkies they drive every day.
Initiated by the Future Group in association with Standard Bank, research house TNS South Africa and media partner the Sunday Times, the People’s Wheels Awards bring to the automotive sector a pioneering means of rewarding vehicle excellence while simultaneously offering relevant and useful information to the consumer market regarding ownership perceptions of vehicle brands - including reliability, durability and loyalty factors.
Sydney Soundy, Head of Vehicle and Asset Finance at Standard Bank, says: “Everybody has an opinion about the vehicle they own or would like to own and will defend their choices as vigorously as they do their favourite sports teams.”
He adds that Standard Bank, as one of the leading financiers of car buyers in South Africa, is well aware of the emotions that cars provoke. “These emotions - and the special place that many people have in their lives for their cars - are one of the primary motivators for our sponsorship of the People's Wheels Awards.”
Soundy says in Standard Bank’s view, all motorists should have a voice in deciding which is South Africa's most esteemed car. "There is nobody better at assessing the merits of vehicles than the people who drive them - or know people who drive them - and aspire to own some of these vehicles."
He says these drivers can be found studying motoring magazines, supplements and TV shows and devouring all the information they can find on their dream rides. “In short, South Africans know their cars. The People’s Wheels Awards provides the opportunity for them to exercise their knowledge.
“Ordinary drivers can have their voices heard. The People’s Wheels Awards is the ultimate leveler in the car awards stakes. The results reflect feelings on the ground and allow all brands, regardless of inclusivity or exclusivity, to participate on an equal basis for various classes of accolades. Acceptance of a vehicle’s merits and the ‘wow’ factor it arouses within the people, rather than the size of marketing budgets, is what counts,” he says.
So, who voted for what in the 2014 poll? While full results will be revealed on Thursday, November 21 at the Standard Bank People’s Wheels Awards Breakfast at the Montecasino Ballroom, Sandton, to whet your appetite here’s a list of the vehicles that voters selected as their top six nominees in each of the 30 categories.
Presented category by category in alphabetical order, they range from budget buys to family sedans, from premium class road warriors to exotic supercars, from SUVs, MPVs and crossovers to delivery vans and bakkies. The nominees are:
- CATEGORY 1: BUDGET BUYS - AFFORDABILITY FIRST
Chevrolet Spark Lite Citroën C1 Fiat Panda Hyundai i10 Kia Picanto Suzuki Alto
- CATEGORY 2: URBAN COMMUTERS - COST-CONSCIOUS RUNABOUTS
Chevrolet Spark Ford Figo Honda Brio Toyota Aygo Toyota Etios Volkswagen Polo Vivo
- CATEGORY 3: MOVERS & SHAKERS - COMPACT HATCHES/SEDANS
Ford Fiesta Hyundai i20 Kia Rio Renault Clio Toyota Yaris Volkswagen Polo
- CATEGORY 4: THE MOD SQUAD - CONTEMPORARY HATCHES/SEDANS
Audi A1/A1 Sportback Citroën DS3 Kia Cerato Mazda 3 Mini Cooper Volkswagen Jetta
- CATEGORY 5: MID-SIZED HATCHES/SEDANS - FAMILY VERSATILITY
Audi A3/A3 Sportback BMW 1-Series Ford Focus Mercedes-Benz A-Class Volkswagen Golf Volvo V40
- CATEGORY 6: PREMIUM CLASS ROAD WARRIORS
Audi A4 BMW 3-Series Lexus IS Mercedes-Benz C-Class Subaru WRX Volvo S60
- CATEGORY 7: CARS FOR THE JUNIOR EXECUTIVE - BIG ON STATUS
Audi A5/A5 Sportback Audi A6 BMW 3-Series GT BMW 5-Series Jaguar XF Mercedes-Benz E-Class
- CATEGORY 8: CARS FOR THE SENIOR EXECUTIVE - MORE STATUS STILL
Audi A8 BMW 6-Series Jaguar XJ Mercedes-Benz CLS Mercedes-Benz S-Class Porsche Panamera
- CATEGORY 9: LUXURY AND POWER - THE CAPTAIN’S CHOICE
Aston Martin Rapide Audi S8 Bentley Continental GT Ferrari FF Mercedes-Benz S-Class AMG Rolls Royce Ghost
- CATEGORY 10: WIND IN THE HAIR - CABRIOLETS AND CONVERTIBLES
Audi A3 Cabriolet BMW 1-Series Convertible Mazda MX-5 Roadster Mini Cooper Convertible Mini Cooper Roadster Volkswagen Golf Cabriolet
- CATEGORY 11: TRENDSETTERS - CABRIOLETS AND CONVERTIBLES
Audi A5 Cabrio Audi TT Roadster BMW Z4 Mercedes-Benz SLK Porsche Boxster Volkswagen Golf GTi
- CATEGORY 12: DESIGNER LABELS - CABRIOLETS AND CONVERTIBLES
Audi RS5 Cabriolet Audi TT RS Roadster BMW M3 Convertible Mercedes-Benz E-Class Cabriolet Mercedes-Benz SLK AMG Porsche 911 Carrera Cabriolet
- CATEGORY 13: FOR THE REALLY RICH - CABRIOLETS AND CONVERTIBLES
Aston Martin Vantage Roadster Audi R8 Spyder Lamborghini Aventador Roadster Lamborghini Gallardo Spyder McLaren MP4-12C Spider Mercedes-Benz SL63 AMG
- CATEGORY 14: COOL COUPES - TWO-DOOR HARD TOPS
Audi A5 Coupé Audi TT Coupé BMW 3-Series Coupé Mercedes-Benz C-Class Coupé Toyota 86 Volkswagen Scirocco
- CATEGORY 15: HOT COUPÉS - FABULOUSLY FAST LANE
BMW M3 Coupé Jaguar XK/XKR Coupé Maserati Gran Turismo Mercedes-Benz C63 AMG Coupé Nissan GT-R Porsche 911 Carrera
- CATEGORY 16: DREAM MACHINES - THE SUPERCAR LEAGUE
Aston Martin V12 Vantage Audi R8 V10 Plus Ferrari F12 Berlinetta Lamborghini Aventador LP 700-4 McLaren MP4-12C Mercedes-Benz SLS AMG
- CATEGORY 17: YOUNG RACERS - AFFORDABLE HOT HATCHES
Audi S3 Ford Fiesta ST Ford Focus ST Volkswagen Golf GTI Volkswagen Polo GTI Volvo C30 T5 R-Design
- CATEGORY 18: TRACK DAY SPECIALS - SUPER HOT HATCHES/COUPES
Audi RS5 Coupé Audi TT RS BMW 1-Series M Coupé Lotus Elise Porsche Cayman R Volkswagen Scirocco R
- CATEGORY 19: UPPING THE PACE - HIGH PERFORMANCE EXPRESSES
Audi S5 Sportback BMW M5 BMW M6 Gran Coupé Jaguar XFR Mercedes-Benz E63 AMG Subaru WRX STi
- CATEGORY 20: STATION WAGONS - NEW STYLE FOR THE TRADITIONAL
Audi A4 Allroad Audi RS4 Avant Mercedes-Benz C-Class Estate Mercedes-Benz CLS Shooting Brake Volvo V40 Cross Country Volvo V60
- CATEGORY 21: COMPACT MPVs AND PEOPLE CARRIERS - FOR THE FAMILY
Mazda 5 Mercedes-Benz B-Class Toyota Avanza Toyota Verso Volkswagen Caddy Volkswagen Touran
- CATEGORY 22: LARGE MPVs AND PEOPLE CARRIERS - FOR THE EXTENDED FAMILY
Ford Tourneo Hyundai H-1 Mercedes-Benz Viano Mercedes-Benz Vito Toyota Quantum Volkswagen T5 Kombi
- CATEGORY 23: SUVs AND CROSSOVERS - CITY & SUBURBAN
- Hyundai iX35 Jeep Compass Kia Sportage Nissan Qashqai Nissan X-Trail Volkswagen Tiguan
- CATEGORY 24: SUVs AND CROSSOVERS - URBAN & PERI-URBAN
Audi Q3 Ford Kuga Jeep Wrangler Land Rover Defender Toyota Fortuner Toyota RAV4
- CATEGORY 25: SUVs AND CROSSOVERS - TOWN & COUNTRY
Audi Q5 BMW X3 Jeep Grand Cherokee Land Rover Freelander Range Rover Evoque Toyota Land Cruiser Prado
- CATEGORY 26: SUVs AND CROSSOVERS - LUXURY TOURERS
Audi Q7 Land Rover Discovery Mercedes-Benz ML Porsche Cayenne Range Rover Range Rover Sport
- CATEGORY 27: HYBRIDS - DAWN OF A NEW AGE
BMW ActiveHybrid 3 BMW ActiveHybrid 7 Mercedes-Benz E-Class Hybrid Porsche Cayenne Hybrid Porsche Panamera Hybrid Toyota Prius
- CATEGORY 28: LIGHT DELIVERY VANS - PICK ’N PACK
Ford Transit Hyundai H-1 Panel Van Mercedes-Benz Vito Panel Van Toyota Quantum Panel Van Volkswagen Caddy Panel Van Volkswagen T5 Kombi Panel Van
- CATEGORY 29: LIGHT LOAD LUGGERS - SINGLE CAB WORKHORSES
Chevrolet Utility Ford Ranger Nissan Navara King Cab Toyota Hilux Toyota Land Cruiser Pick Up Volkswagen Amarok Pick Up
- CATEGORY 30: ADVENTURE BAKKIES - FOR WORK ’N PLAY Chevrolet Lumina Ute Ford Ranger DC Isuzu KB DC Nissan Navara DC Toyota Hilux DC Volkswagen Amarok DC
To find out which cars are the winners – and which vehicle among the nominees scored the most votes overall – don’t forget to diarise breakfast at Montecasino on November 21, when all will be revealed at the Standard Bank People’s Wheels Awards 2014.