Standard Bank People Wheels Awards 2014







Published by Gerald Ferreira Date: November 21, 2013
Categories: General News

People’s Wheels Awards Results From the People… to the People

In the eyes of South Africa’s motoring public, German vehicle brands are tops – at least in terms of the number of votes they received in this year’s People’s Wheels Awards.

Standard Bank People Wheels Awards 2014

The results were announced today (November 21) by Master of Ceremonies Joey Rasdien at a breakfast function in Johannesburg. Leaders of South Africa’s automobile industry and associated service providers, the media and members of the public, attended the event.

Vehicles from Mercedes-Benz won seven of the 30 categories in the independent nationwide poll, while Volkswagen and sister brands Audi and Porsche scooped another 10 wins between them.

Further, two wins by Italian brand Lamborghini – another nameplate owned by the Volkswagen Group – brought the Wolfsburg-based company’s tally to 12. Add another win by Munich-based BMW and German victories accounted for exactly two-thirds of the categories, leaving Aston Martin, Ford, Kia, Maserati, Range Rover and Toyota to share the remaining spoils.

Volkswagen-People-Wheels-Award

In the Ownership Survey, Mercedes-Benz topped the rankings for the third successive year, while Volvo filled second spot – the first time the Chinese-owned Swedish brand had been on the podium. Third place was shared between Korean nameplate Kia and Japanese counterpart Honda.

Initiated by Johannesburg-based publishers The Future Group in association with Standard Bank Vehicle and Asset Finance, research house TNS South Africa and media partner Sunday Times, the People’s Wheels surveys are aimed at drawing responses from ordinary motorists with regard to the vehicles they drive or those that they aspire to drive.

Joey Rasdien

“The massive response from the South African public in choosing the People’s Wheels Awards winners this year has underlined the fact that our nation’s fascination with motoring extends from the most humble entry-level models to multi-million rand super cars,” says Sydney Soundy, Head of Vehicle and Asset Finance at Standard Bank, the sponsors of these Awards.

“Sponsorship of an initiative like this is ultimately about giving a voice to the opinions of motorists, listening to their aspirations and ensuring that our product offerings and services meet the needs of our customers.

“For Standard Bank, The People’s Wheels Awards are also about enabling motorists to review and evaluate fellow motorists’ vehicle experiences. The Awards are therefore about enabling motorists to use their experiences, and those of others to help them make informed comparisons and purchasing decisions,” said Soundy.

Sydney Soundy

More than 101 400 votes and over 1 500 ownership responses were received in the poll, the biggest volume yet. The car that scored the most votes overall – dubbed the People’s Choice – was Volkswagen’s Polo Vivo, a model built in South Africa at the company’s assembly plant in Uitenhage, near Port Elizabeth.

The Polo Vivo was followed to the podium by a previous overall winner of the People’s Wheels Awards, Kia’s Picanto which, two years after receiving its crown, remained a popular choice. Porsche’s 911 Carerra Cabriolet, finished third in the overall vote-count rankings.

In the Ownership Survey, satisfaction levels were rated with regard to vehicles’ looks and styling, interior comfort, noise and vibration levels, build quality, standard features, cargo capacity, driving experience, performance, economy, reliability, safety features, aftersales service and ownership costs.

The most positive scores were achieved on reliability, driving experience, looks and styling and build quality, while noise and vibration, ownership costs, aftersales service and economy received the poorest scores. According to the analysis, aftersales service and noise and vibration problems ranked highest as the biggest issues faced by vehicle owners.

According to Neil Higgs, Senior Adviser and Head of Innovation at research house TNS South Africa: “The value of this study lies in informing prospective future buyers on how car brands are rated by their owners, coupled with extensive back-up data gathered by the Future Group on other aspects.

“The result is a wider look at the car category as a whole, which acts as a reference volume for people in the market for a vehicle in the next year.”

From the consumer perspective, the People’s Wheels Awards included other acknowledgements, too. Cars bought new in 2011 that best retained their value in 2013 – based on data supplied by Transunion Auto, which determines

peoples wheels awards

its trade values on actual vehicle sales reported each month from the country’s dealer market – were headed by Range Rover’s Evoque, which in last year’s People’s Wheels Awards was crowned People’s Choice.

According to Transunion’s data, the 2011 diesel-driven Evoque 2,2 SD4 Dynamic was worth 80,82% of its original purchase price, while the petrol-fed 2,0 Si4 Dynamic was worth almost as much – 80,81%.

As part of the survey, the people’s most popular fuel brand, too, was recognised, Engen maintaining its No 1 spot in the rankings in terms of most votes received, with BP in second place and Shell in third. Similarly, the most popular tyre replacement brand as voted for by the people was again Continental, followed by Goodyear and Bridgestone.

A R25 000 prize – offered as a lucky draw incentive by The Future Group to all respondents who completed the People’s Wheels vote and/or the Ownership Survey – was won by Yvonne Swanepoel of Diep River, Cape Town.

standard bank

Results of the People’s Wheels Awards 2014:

According to Neil Higgs, Senior Adviser and Head of Innovation at research house TNS South Africa: “The value of this study lies in informing prospective future buyers on how car brands are rated by their owners, coupled with extensive back-up data gathered by the Future Group on other aspects.

Category 1: Budget Buys – Affordability First    

Make                           Model             % of Category Vote

1          Kia                               Picanto                        36,79

2          Hyundai                       i10                               25,01

3          Chevrolet                    Spark Lite                    9,99

 

Category 2: : Urban Commuters – Cost-Conscious Runabouts           

1          Volkswagen                Polo Vivo                     37,06

2          Ford                             Figo                             21,00

3          Toyota                         Aygo                            6,39

 

 

Category 3:  Movers & Shakers – Compact Hatches/Sedans    

1          Volkswagen                Polo                             20,54

2          Ford                             Fiesta                          19,74

3          Renault                        Clio                              10,48

 

Category 4: The Mod Squad – Contemporary Hatches/Sedans

1          Audi                             A1/A1 Sportback        19,23

2          Volkswagen                Jetta                            11,64

3          Mazda                         3                                  10,96

 

Category 5: Mid-Sized Hatches/Sedans – More Family Versatility       

1          Mercedes-Benz          A-Class                       16,10

2          Audi                             A3/A3 Sportback        14,68

3          Volkswagen                Golf                             12,54

 

Category 6: Premium Class Road Warriors         

1          BMW                           3-Series                       18,97

2          Mercedes-Benz          C-Class                       16,72

3          Audi                             A4                                16,66

 

Category 7: Cars For The Junior Executive – Big On Status    

1          Mercedes-Benz          E-Class                       18,22

2          Jaguar                         XF                               14,93

3          BMW                           3-Series GT                13,81

 

Category 8: Cars For The Senior Executive – More Status Still

1          Porsche                       Panamera                   21,64

2          Jaguar                         XJ                                19,55

3          Mercedes-Benz          CLS                             13,82

 

Category 9: Luxury And Power – The Captain’s Choice

1          Aston Martin                Rapide                         22,55

2          Ferrari                         FF                                14,28

3          Rolls Royce                Ghost                          11,66

 

Category 10: Wind In The Hair – Cabriolets And Convertibles 

1          Audi                             A3 Cabriolet                27,61

2          BMW                           1-Series Convertible   25,57

3          Mazda                         MX5 Roadster             11,53

 

Category 11: Trendsetters – Cabriolets and Convertibles         

1          Mercedes-Benz          SLK                             20,69

2          Porsche                       Boxster                        19,51

3          BMW                           Z4                                10,37

 

Category 12: Designer Labels – Cabriolets and Convertibles   

1          Porsche                       911 Carerra Cabriolet 28,27

2          Mercedes-Benz          SLK AMG                   21,63

3          Mercedes-Benz          E-Class Cabriolet        11,22

 

Category 13: For the Really Rich – Cabriolets and Convertibles

1          Lamborghini                Aventador Roadster    20,56

2          McLaren                      MP4-12C Spider         10,82

3          Lamborghini                Gallardo Spyder          8,86

 

Category 14: Cool Coupes – Two-Door Hard Tops

1          Toyota                         86                                12,30

2          Audi                             A5 Coupè                    12,07

3          Mercedes-Benz          C-Class Coupè           11,74

 

Category 15: Hot Coupès – Fabulously Fast Lane

1          Maserati                      Gran Turismo              18,35

2          Mercedes-Benz          C63 AMG Coupè        17,87

3          Nissan                         GT-R                           15,77

 

Category 16: Dream Machines – The Supercar League

1          Lamborghini                Aventador LP 700-4    15,53

2          Aston Martin                V12 Vantage               9,91

3          Ferrari                         F12 Berlinetta              9,82

 

Category 17: Young Racers – Affordable Hot Hatches

1          Volkswagen                Golf GTI                      18,98

2          Ford                             Focus ST                    15,09

3          Audi                             S3                                12,63

 

Category 18: Track Day Specials – Super Hot Hatches/Coupes

1          Porsche                       Cayman S/R               19,34

2          BMW                           1-Series MCoupè        15,80

3          Audi                             RS5 Coupè                 12,87

 

Category 19: Upping The Pace – High Performance Expresses

1          Mercedes-Benz                      E63 AMG        17,49

2          Jaguar                                     XFR                 14,52

3          Subaru                                    WRX STi         9,28

 

Category 20: Station Wagons – New Style For The Traditional

1          Audi                             RS4 Avant                  25,70

2          Mercedes-Benz          C-Class Estate            10,53

3          Mercedes-Benz          CLS Shooting Brake   10,32

 

Category 21: Compact MPVs & People Carriers – For The Family

1          Mercedes-Benz          B-Class                       22,67

2          Volkswagen                Touran                         19,93

3          Mazda                         5                                  12,29

 

Category 22: Large MPVs & People Carriers – For The Extended Family       

1          Mercedes-Benz          Viano                           19,88

2          Mercedes-Benz          Vito                              16,87

3          Volkswagen                T5 Kombi                    13,85

 

Category 23: SUVs and Crossovers – City & Suburban

1          Kia                               Sportage                     16,46

2          Volkswagen                Tiguan                         14,48

3          Hyundai                       iX35                             14,42

Category 24: SUVs and Crossovers – Urban & Peri-Urban

1          Toyota                         Fortuner                      14,42

2          Ford                             Kuga                            12,83

3          Audi                             Q3                               12,64

 

Category 25: SUVs and Crossovers – Town & Country

1          Range Rover              Evoque                        24,71

2          Land Rover                 Freelander                   13,34

3          Jeep                            Grand Cherokee         9,40

 

Category 26: SUVs and Crossovers – Luxury Tourers

1          Range Rover              Range Rover Sport     14,55

2          Range Rover              Range Rover              12,29

3          Porsche                       Cayenne                     11,02

 

Category 27: Hybrids – Dawn of a New Age

1          Porsche                       Cayenne Hybrid          15,75

2          Porsche                       Panamera Hybrid       12,99

3          BMW                           ActiveHybrid 3                        9,40

 

Category 28: Light Delivery Vans – Pick ’n Pack

1          Mercedes-Benz          Vito Panel Van            26,18

2          Ford                             Transit                         15,34

3          Volkswagen                Caddy Panel Van        13,77

 

Category 29: Light Load Luggers  – Single Cab Workhorses

1          Ford                             Ranger                        18,18

2          Toyota                         Hilux                            15,25

3          Volkswagen                Amarok                       14,03

 

Category 30: Adventure Bakkies – For Work ’n Play

1          Ford                             Ranger DC                  24,90

2          Volkswagen                Amarok DC                 22,09

3          Toyota                         Hilux DC                     11,61

 

THE PEOPLE’S CHOICE – OVERALL WINNERS, MOST VOTES CAST

1          Volkswagen                Polo Vivo

2          Kia                               Picanto

3          Porsche                       911 Carrera Cabriolet

 

OWNERSHIP SURVEY: BRAND CHAMPIONS, SATISFACTION RATINGS

1          Mercedes-Benz

2          Volvo

3          Kia & Honda (tie)

 

PREFERED FUEL BRAND

1          Engen

2          BP

3          Shell

 

PREFERED TYRE BRAND

1          Continental

2          Goodyear

3          Bridgestone

 

Full results of the People’s Wheels Awards and Ownership Survey appear in the 2014 edition of the Auto Annual, on sale at selected bookshops from December