On- and off-road driving course demonstrates legendary 4×4 capability of Jeep® brand vehicles Consumers can experience first-hand the attributes of the entire Jeep vehicle lineup without leaving the show floor January 25, 2012 , Auburn Hills, Mich. – The Jeep® brand is bringing Camp Jeep®, a unique, interactive, off-road experience to consumers attending the 2012 St. Louis International Auto Show, January 26 – 29 at the America’s Center Convention Complex.
The 22,000-square foot exhibit will give auto show attendees a chance to experience the extreme on- and off-road capabilities of Jeep vehicles without leaving the show floor.
“The Camp Jeep provides attendees to the St. Louis Auto Show with a taste of the Jeep brand lifestyle and showcases the capability of the product lineup,” said Jim Morrison, Director of Jeep Brand Marketing. “Customers can experience first-hand the all-new Jeep vehicle lineup that has been successfully gaining sales traction in the market.”
The course will be comprised of several obstacles that simulate the capability standards of Jeep vehicles for Ground Clearance, Traction, Stability, Articulation and Maneuverability.
Product specialists will drive participants in 2012 Jeep vehicles over a variety of surfaces, as well as an 18-foot mobile mountain and a 12 x 25-foot section of terrain simulating fallen logs measuring 18 inches in diameter. Attendees also will experience the adrenaline rush of looking nearly straight up or straight down as they navigate a 30-degree wedge to demonstrate the vehicle’s body articulation.
Adjacent to Camp Jeep will be the Jeep Kids Course, where kid-sized Jeeps will be available for children attending the auto show in addition to a 25 foot Jeep Climbing wall.
The St. Louis International Auto Show location and hours include: America’s Center Convention Complex and Edward Jones Dome 701 Convention Plaza St. Louis, Missouri 63101
Thursday, Jan. 26 Noon – 9 p.m.
Friday, Jan. 27 Noon – 10 p.m.
Saturday, Jan. 28 10 a.m. – 10 p.m.
Sunday, Jan. 29 10 a.m. – 5 p.m.
Jeep Brand Built on over 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.
The Jeep vehicle lineup consists of the Compass, Grand Cherokee, Liberty, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all six Jeep models are sold outside North America – and all are available in right-hand drive versions and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.
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. The Saint Louis Auto Show is taking place on the 26th to 29th January 2012 at the Edward Jones Dome in St. Louis, MO