SsangYong Motor UK, the new importer of Korean SsangYong cars, has appointed a number of new dealers, bringing its network strength to 34 sales & service dealerships and 18 service centres.

L-r: SsangYong Korando, Rodius and Rexton

New appointments have been made at Hereford and Wolverhampton, and three dealerships that were previously service agents have also taken up the new car franchise to represent the marque in Lutterworth, Leicestershire, Larkfield, Kent and Strabane, County Tyrone, Northern Ireland.

The new appointments are:

  • Ashby Garage, Lutterworth
  • Hereford SsangYong
  • Pat Kirk, Strabane
  • Walldonway, Larkfield
  • Wolverhampton SsangYong


Commented Paul Williams, CEO of SsangYong Motor UK: “We have worked really hard over the past few months to talk to as many prospective dealers as possible, and this is really paying dividends.

“Of course the market is testing, but in many cases we’ve been leaning on an open door and people are only too keen to meet. The SsangYong heritage for producing well engineered, reliable and honest vehicles, the great press reception to our new Korando crossover and our market leading 5 year limitless mileage warranty, are all reasons being cited.”

The company is continuing to look for dealers to take on the franchise in a number of open points across England, Scotland and Wales. Open points include: Inverness, Aberdeen, Borders, Newcastle, Teesside, Leeds, Bradford, Sheffield, Nottingham, Greater Manchester, Liverpool, Coventry, Watford, Leicester, Reading, Exeter, Southampton, London/South East, Mid & North Wales.

“This is a great franchise opportunity for a range of businesses,” added Paul Williams. “The smaller multi-franchise holder, specialist 4×4, towing centre or niche dealer, and even a current used car or service outlet looking to take on their first new car franchise, will all see sound business benefits.

“We are offering dealer-selected objectives, competitive and straightforward dealer margins backed-up by a full range of support including a floorplan facility that is not linked to retail finance, and good parts supply.”

Said Steve Gray, SsangYong Motor UK’s marketing and communications director: “The new Korando gives our dealers a superb and well priced product to sell into the fast growing crossover segment of the market, while Rexton and Rodius have a very loyal following especially with those who tow a caravan, horsebox or trailer, have a large family or run a private hire business.”

Business owners interested in finding out more can click here: or contact Ayesha Lutchman on 01252 775409 or email for an initial discussion.