Johannesburg, 3 November 2010 – Last night, Ford saw off ecstatic South African Idol winner, Elvis, as he took to the road in his brand new Ford Figo after winning the sixth season of the show.
Elvis received a 1.4 Trend model in the Figo’s signature colour, Colorado Red, as part of his prize package, courtesy of Ford, one of the sponsors of this year’s Idols. The car comes with one year insurance, a full maintenance plan, a navigation system and, most importantly for the singing sensation, an iPod. Ford also awarded the winner with an additional R250 000 cash prize, which was matched by another R250 000 from MNet. In a first in Idols history, Elvis split his prize money with runner up L’loyd Cele.
Lucky fan Jacqueline van der Walt won the viewers competition on the night and also received a new Figo 1.4 Trend, much to the delight of the crowd.
Ford has been a major sponsor of the sixth season of the show, and put the top six contestants through their paces on the racetrack a few weeks ago, teaching them valuable advanced driving skills as part of Ford’s new Driving Skills for Life programme. This is also when L’loyd, Elvis, Sindi and the team first experienced the zippy Figo, of which Elvis is now a proud owner.
“Our involvement with Idols has been a fantastic opportunity for us to share our newest car, the Figo with South Africans across the country, and we’re very excited to see Elvis driving off in one last night,” said Dean Stoneley, Ford’s Vice President of Marketing, Sales and Service.
We’ve been very privileged to share this season of the show with all the contestants and had great fun getting to know them all on the racetrack. We wish you all the best for the future and Elvis lots of fun times with his Figo.”