Chevrolet Utility and Isuzu KB Lead GMSA Sales Charge in May
The locally assembled Chevrolet Utility and Isuzu KB continue to show a strong presence in the local Light Commercial Vehicle (LCV) market. In May 2014 the 6th Generation Isuzu KB had the best sales month of the year and was the bestselling General Motors South Africa (GMSA) vehicle with 1 482 units retailed followed closely by the Chevrolet Utility with sales of 1 353 units. For the first five months of 2014, Isuzu sales are up 13%.
The company sold a total of 5 008 vehicles in May 2014, achieving a market share of 10% in South Africa, an increase of 196 vehicles compared to April 2014.
May proved to be a much stronger trading month compared to April with an industry increase in total monthly sales of some 3 400 vehicles. The May 2014 sales are however 9.2% below the total industry sales achieved in May 2013.
Brian Olson, GMSA Vice President of Vehicle Sales, Service and Marketing, remarks: “The local automotive industry is clearly showing signs of weakness in increasingly challenging economic times. The South African economy is showing signs of slowing down which is putting significant pressure on new car buyers.”
Opel continues to grow steadily with sales up 50% for the first five months of 2014. Total GMSA market share is up 0.4 share points over the same period