South African adventurers in bid for a place on Land Rover’s Challenge of a lifetime


The Comrades, Duzi, Cape Argus, Two Oceans, Cape Epic, Waterfront Rush, Bull of Africa, Adventure Challenge, Cape Odyssey, Xterra, Cape Point Challenge, Eden to Addo, Swazi Extreme, Wildman Duo, Die Hel and Back – all these have been done. Now, we come to “The One” – The Land Rover G4 Challenge!

Scientists, lawyers, fashion designers, yoga teachers, architects, computer programmers, horticulturists, to mention but a few, are amongst the 69 male and 52 female competitors who will be chasing a place in the South African team for the 2008/09 Land Rover G4 Challenge (shortened to the Challenge).

The entrants for the regional selections of the Challenge may have excelled in one or two disciplines, but they will now be required to master all – from running, abseiling, kayaking, swimming, navigation, driving, mountain biking to name but a few. This event is the first chance prospective competitors will have to prove their worth on the road to the Challenge Finals. This is a gruelling event, but the winners will truly experience the adventure of a lifetime.

The judging panel has already made the first cut to select the strongest candidates for the Regional Selections event. Participants now face some intense competition, which will provide personal challenge and also play a big part in determining the success of the national team in the 2008/09 Global final.

The Challenge Timeline

  • September 5 – 17  Regional Selections (4 rotations – 2 days, 3 nights)
  • October  9 – 14  National Selections, South Africa
  • Early 2009   International Selections, United Kingdom
  • Mid 2009   Land Rover G4 Challenge Finals, Mongolia

The Challenge – run in support of the International Federation of Red Cross and Red Crescent Societies – will see finalists heading to Mongolia to compete against 17 other nations in a battle of mental agility and physical fitness through a combination of off-road driving, adventure sports and strategic tests.

The Challenge brings to life Land Rover’s adventurous spirit and demonstrates the breadth of capability of its vehicles. It is designed to be exciting, engaging and inspiring – and these qualities make it an excellent fundraising and awareness building platform for the International Federation of Red Cross and Red Crescent Societies (shortened to the International Federation). The event is designed with careful consideration to the environment at all times and is fully aligned with Land Rover’s environmental commitment, ensuring all CO2 emissions are fully offset through Climate Care.

These environmental and humanitarian commitments will ensure that the 2008/09 Land Rover G4 Challenge leaves nothing behind but a positive lasting legacy.

The two previous Challenge Finals were won by Belgian Fighter pilot Rudi Thoelens, in 2003, and South African sportsman Martin Dreyer, in 2006 with female competitors Eleonora Audra, of Brazil, and Australian Alina McMaster enjoying individual competition wins and finishing fifth and sixth out of 18 individual competitors the last event.

Dreyer, winner in 2006, said: “Competitors need to take the Selections very seriously. I wasn’t sure what it was all about when I entered and I went into it very blasé! But there were 40 of us in the middle of South Africa and we were worked for three days doing a whole bunch of different activities, teamwork, mental challenges, it was a really big test”.