ŠKODA UK CELEBRATES ANOTHER RECORD YEAR







Published by Gerald Ferreira Date: January 8, 2013
Categories: Skoda, Skoda Financial

  • ŠKODA UK posts record UK registrations of more than 53,000 cars
  • Milestone UK market share of 2.6%
  • Record fleet sector sales of 23,524 and market share of 2.3%
  • Parts and accessories sales exceed £39 million

Skoda United Kingdom

Milton Keynes, 8 January 2013 - ŠKODA retailers have done it again, ending 2012 with a record total for new car registrations in the UK. It’s the fourth year in a row ŠKODA has beaten its previous best and the new benchmark is 53,602 – up 19% from 45,061 in 2011.

Pushing through the magic 50,000 barrier in the UK for the first time in its history has given ŠKODA a record market share of 2.6%. Last year that figure stood at 2.3%.

Every vehicle in ŠKODA’s seven-car model range played its part in the success. Highlights included the launch of Rapid in November and the arrival of the award-winning ŠKODA Citigo, which contributed more than 4,000 sales since it hit showrooms in June.

Demand for the Fabia and Roomster continued to be strong, with sales of 16,630 (+10%) and 2,736 (+43%) respectively.  Sales of Octavia remained strong with 16,892 cars finding homes.

Both Hatch and Estate variants of the Superb continued to perform well, each ending 2012 with higher totals than 2011; 2,662 (+39%) and 3,050 (+21%) respectively.

Since its launch in 2009 the highly acclaimed Yeti has continued to go from strength to strength. Registrations in 2012 were up 26% on 2011 (7,334 cars).

ŠKODA UK is also celebrating a record year in the fleet sector, with registrations of 23,524, up from 21,899 in 2011 (+7.4%) and a record market share of 2.3%.

Official sales of ŠKODA replacement parts and accessories exceeded £39 million in 2012; another record total.

Achievements in customer care were equally impressive, as ŠKODA continued to deliver outstanding results in the JD Power and Auto Express Driver Power surveys. The brand also received 19 independent awards.

The Czech manufacturer continued its dominance in motorsport with SKODA winning the manufacturers’ championship in the 2012 Intercontinental Rally Challenge (IRC) series and ŠKODA UK Motorsport’s Andreas Mikkelsen becoming the first driver to successfully defend his Intercontinental Rally Challenge title.

Alasdair Stewart, Brand Director for ŠKODA UK, commented: “Last year was packed with lots of success for the UK and we’re thrilled to be celebrating our performance as well. Sales of more than 50,000 cars is testament to the hard work of our excellent retailers and everyone associated with the brand.  ŠKODA continues to go from strength to strength and demand for our products is at a record high.”

He continued: “Customers recognise ŠKODA as a brand that delivers great quality cars and exceptional value for money.  With the arrival of the all-new third generation ŠKODA Octavia just around the corner, we’re confident that 2013 will bring even greater success.”