ŠKODA CELEBRATES CYCLING HERITAGE WITH TOUR DE FRANCE LIMITED EDITIONS
Unique versions of Yeti, Octavia and Superb for cycling fans
- Launched to celebrate Tour de France starting in the UK
- ŠKODA’s cycling sponsorship also headlining Goodwood Festival of Speed
- Win VIP hospitality tickets to the race
Milton Keynes, 3 June 2014 – ŠKODA’s association with cycling dates back 119 years, when the Czech brand started out making pedal-powered two-wheelers. Today it’s respected as a global partner of the sport, and is celebrating the UK stages of the Tour de France with three stunning limited edition models.
ŠKODA Tour de France (TdF) limited editions
To mark the first three race stages taking place in the UK, ŠKODA is launching unique limited edition versions of the Yeti, Octavia and Superb.
Each has been designed with the keen cyclist in mind, and comes with ‘le Tour de France’ badging, waterproof seat covers and bike wheel bags – all of which feature the Tour de France logo. In addition, customers will receive a centenary edition of the Rouleur Tour de France book and a competition entry to win a VIP Tour de France experience.
Only 198 examples of each car are available to customers (a mix of either Red, White or Blue – the national colours of both the UK and France). That’s the exact number of cyclists entered into this year’s race.
Priced at £23,490, the Yeti TdF is based on the Outdoor SE 2.0-litre TDI 140PS 4×4 model. Additional specification includes an Amundsen satellite navigation system with DAB digital radio, Keyless Entry and Start System, floor mats and an internal bike rack.
The Superb TdF is priced at £28,490 and is based on the Estate Outdoor 2.0-litre TDI 140PS 4×4 and has the same enhancements as the Yeti, along with a space saver spare wheel and boot net programme.
Priced at £24,290, the Octavia TdF is based on the Estate SE 2.0-litre TDI 150PS 4×4 model. It has the same enhancements as the Yeti and Superb, with the addition of roof bars and a roof-mounted bike carrier instead of an internal one.
ŠKODA at the 2014 Goodwood Festival of Speed
With the famous race starting on 5 July, this year’s Goodwood Festival of Speed – just a week before, on 26–29 June – was the obvious place for ŠKODA’s cycling credentials to take centre stage. Visitors will even get the chance to win VIP hospitality tickets to see the cycling action.
Visitors to the ŠKODA pavilion at this year’s Goodwood Festival of Speed will be invited to ‘Ride the Summit’ with the chance to stand on top of the podium against the spectacular backdrop of Goodwood House. The ŠKODA pavilion will also house a cycling simulator challenge and merchandise store, plus there will be the chance to win a VIP Tour de France experience. Younger visitors can get creative and design the actual ‘King of the Mountains’ jersey which will be used on the 2014 Tour of Britain, staged in September.
The multi-award-winning range of ŠKODA cars will be on show, and as in previous years, ŠKODA will be the main attraction at the Goodwood Forest Rally stage, situated at the top of the hill climb course. The challenging woodland course will play host to our multi-championship-winning ŠKODA Fabia S2000, and drivers will include ex-Works star Neil Simpson with co-driver Clare Mole.
*ŠKODA Yeti TdF– Corrida Red, Moon White or Petrol Blue
*ŠKODA Octavia TdF – Rio Red, Moon White or Race Blue
*ŠKODA Superb TdF in Moon White or Petrol Blue only