On Sunday 12th August, join the droves of Land Rovers, Jeeps and Range Rovers heading for Beaulieu to take part in the first ever Simply 4×4 event. All 4×4 vehicles, of any age or model, are welcome, from classic Land Rovers to brand new BMW 4x4s.

Beaulieu 4x4

Owners can display their vehicles in the parkland, take part in the event activities, and enjoy all the delights of the Beaulieu attraction, including the National Motor Museum’s exciting BOND IN MOTION exhibition, which showcases 50 original vehicles from the James Bond films as well as behind-the-scenes footage from some of the most thrilling vehicle stunt sequences.

Beaulieu has partnered with the Land Rover Experience, West Country, to give visitors to Simply 4×4 the opportunity to try Beaulieu’s very own off-road Forest Drive. Event participants can book a space at a cost of £25 per vehicle to take their own 4×4 on the 45 minute course, and can also enjoy a second drive after 3pm for a discounted rate of £15 per vehicle, when booked with the first drive. To book in advance visit or telephone 01590 612888 and on the day visit the Information Caravan on arrival to reserve a time slot –given on a first come first serve basis.

Visitors who do not have a 4×4 but would like to try the course can book a slot in a Land Rover Experience vehicle. Land Rover Experience’s trained instructors can take you on the course for £40 to drive, or £10 for a passenger ride. Please note that to drive you must be aged over 25 and have both parts of your full UK driving license with you on the day. These spaces are very limited and can only be booked in advance by telephone on 01590 612888 when you will be allocated a specific time slot.

Please note the Forest Drive is separately charged and prices do not include the entrance fee to the event or Beaulieu attraction. The first group will leave at 10am with the final rotation leaving at 4.30pm. Terms and conditions apply. There may be some slots available on the day, but to avoid disappointment it is advisable to book in advance.

Beaulieu 4x4 2012

Throughout the day visitors will be given the opportunity to vote for their favourite vehicle on display in the People’s Choice Awards. In the afternoon a cavalcade of the most popular vehicles will parade around the Beaulieu attraction, and the winning vehicle and runner up will be announced at a prize-giving ceremony. The winning vehicle owner will receive a coveted special 60th anniversary edition Beaulieu Trophy, with the runner up presented with a bottle of Beaulieu Bubbly.

For entrants arriving on the day in their 4×4 vehicle and participating in the event, individual ticket prices are £10 per adult and £5 per child.

Book advance tickets online at

or by telephone on 01590 612888, which you can also call for information on group/club entry. For all enquiries regarding 4×4-related trade stands, telephone 01590 614614.

Entry into the Beaulieu parkland with your 4×4 vehicle is from 9.30am with refreshments available in the Brabazon Restaurant.

All other visitors who wish to see the event, but not participate in a 4×4 vehicle should enter Beaulieu via the Main Reception from 10am at normal attraction admission prices.

Admission to the event includes entry to the whole Beaulieu attraction; the National Motor Museum and its exciting BOND IN MOTION exhibition showcasing 50 original James Bond vehicles, World of Top Gear, On Screen Cars, Beaulieu Abbey, and Palace House and gardens.

Simply 4×4 is part of a growing calendar of Simply rallies which has rapidly expanded to include a wide variety of themes covering many makes and models. All Simply rallies are run and organised by Beaulieu and take place in the grounds of the National Motor Museum.