Beaulieu, home of the National Motor Museum, was basking in success last week at the Beautiful South Awards for Excellence 2011, when its world famous International Autojumble won a Silver Award in the Tourism Event of the Year category at the ceremony held at the Denbies Wine Estate, Surrey.

    Beaulieu faced fierce competition from other entrants in this category, which it had entered for the very first time this year. Members of the Beaulieu Events team, who work tirelessly every year to organise this event, were present at the ceremony to accept the award.

    Success for Beaulieu at the Beautiful South Awards 2011

    Beaulieu’s famous International Autojumble is one of the most eagerly anticipated events in the motoring calendar for veteran, vintage and classic car vehicle enthusiasts the world over. It takes place in the picturesque Beaulieu parkland and is the biggest outdoor sale of motoring items this side of the Atlantic. This year marked the 45th anniversary of this historic event, and despite a grim weather forecast, the Autojumble was as successful as ever.

    In addition to winning this award, Beaulieu was also delighted to receive a Silver Award for Outstanding Customer Service, and the attraction’s catering arm, Leith’s at Beaulieu, was Highly Commended in the Business Tourism category.

    The annual awards, organised by Tourism South East, are now in their 21st year, and recognise businesses and destinations across the tourism industry for their exceptional levels of customer service and dedication to raising standards.

    Chairman of Tourism South East, John Williams commended Beaulieu and all other award winners on their success, saying: “We offer our congratulations to all tonight’s winners. Our industry’s commitment to providing the best possible customer experience and to exceeding customer expectations is outstanding. The Award winners have shown that they are truly the best-in-class and we look forward to seeing them on the national stage at the VisitEngland Awards for Excellence 2012.”

    In addition to the success at the Beautiful South Awards, Beaulieu also received two other awards last week. Earlier on the same day Leith’s at Beaulieu received another Highly Commended award in the Best Corporate Venue category at the Hudson’s Awards, and on Tuesday last week Beaulieu’s Education Team were awarded the Sandford Award, recognising excellence in heritage education.

    Success for Beaulieu at the Beautiful South Awards 2011

    Next year, the attraction will be celebrating two anniversaries; 60 years since Palace House first opened to visitors and 40 years since the launch of the National Motor Museum. In honour of this, and to further improve the visitor experience, it will be hosting a brand new exhibition, Bond In Motion, showcasing 50 original vehicles from the James Bond films. This will be the largest exhibition of Bond vehicles staged anywhere in the world and will run from mid-January to December 2012.

    For more information on the Beaulieu attraction and its motoring events, please visit