SsangYong Motor UK has embarked on a national programme to ensure that all new dealers taking on the franchise get their new SsangYong branding as quickly as possible.
New signage at recently appointed SsangYong Hereford
“15 dealers have already had their new signage installed, and we’re branding all new dealer premises as they come on board as fast as possible,” says Steve Gray, marketing and communications director of SsangYong Motor. “Following our recent national TV advertising campaign, this is further evidence of our commitment to support our dealers and build brand awareness at both national and local level.”
The work is being carried out by Tara Signs and each dealer is being branded from a comprehensive kit of signs that is tailored to their premises, and follows global corporate identity guidelines developed by SsangYong Korea.