EVENING WITH SHERYL CROW CAPS NAIAS 25TH ANNIVERSARY ACTIVITY
Special performance part of 25th anniversary celebration
Detroit, Mich., Jan. 14, 2014 – A 25th Anniversary celebration doesn’t come along every day. A milestone like this is a time to pause and reflect, and the organizers of the North American International Auto Show are excited to share highlights of the past, as well as plans for the upcoming public show.
A picture is worth a thousand words The NAIAS provides a visual retrospective of the show on its Website, naias.com. Starting in its inaugural year as the NAIAS, 1989, the pictorial journey walks the viewer through the decades highlighting the people, the cars, and the moments that have endeared the NAIAS to the public and made it a global automotive showcase.
On the site are images of the introduction of the Lexus and Infiniti luxury brands that cemented the NAIAS’ place as an international automotive event. There’s the launch of Volkswagen’s Concept One, which later became the New Beetle. There are images of iconic visitors to the NAIAS like President Bill Clinton, entertainers like the Temptations and Celine Dion, and even Big Bird.
Take a visual stroll, and relive some of the greatest moments of the show, along with personal remembrances of the show chairmen.
The future is now As it celebrates 25 years as an international event, a major highlight will take place during Charity Preview. This night of giving, cited as one of the largest single event fundraisers in the U.S., is always special, both for the funds raised for children’s charities ($91 million since 1976, over $47 million of which was raised in the last 10 years alone), and for the spotlight that it shines on Detroit.
In celebration of its 25th Anniversary, the NAIAS is offering the highest level of entertainment in the event’s history, presenting An Evening with Sheryl Crow. The internationally renowned singer, songwriter will perform from 9 – 10:15 pm, immediately following the black tie gala on Jan. 17, at Cobo Center, in Detroit.
Additionally, the NAIAS is introducing Studio 25, an afterglow fitting of one of the most glamorous events in Detroit. Access is available through the purchase of an additional ticket ($150), and guests will enjoy a live band, 50 Amp Fuse, and food and beverages will be available. It’s a great way to continue the celebration within the comfort of the spectacular new Grand Riverview Ballroom.
Commemorative merchandise will be for sale throughout Cobo Center. The popular Auto Show in Motion parade returns and will also be part of the celebration. The parade features exotic vehicles, and authentic “Big Heads” and clowns from Detroit’s Thanksgiving Day parade will distribute coupons redeemable for a special edition 25th Anniversary T-shirt designed by an NAIAS poster contest entrant.
About the North American International Auto Show Now in its 26th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most – up close and in one place. Administered by Executive Director Rod Alberts, the NAIAS is one of the largest media events in North America, and the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d’Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world.