Sharlto Copley Aligns With Jaguar

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Hollywood actor named Jaguar brand ambassador for South Africa

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Pretoria, 23 May 2014: From the runaway success of District 9, to The A-Team and Elysium to his current performance opposite Angelina Jolie in the multi-million dollar Disney film “Maleficent”, Sharlto Copley has been described as a local icon of Hollywood accomplishment. When away from the Hollywood cameras and back on home soil, he’ll now be found driving a Jaguar.

The world-class individual prides himself as being South African and has unwavering ambition – a facet of the international actor that has helped him into leading Hollywood roles.

Jaguar Land Rover South Africa and sub-Sahara Africa is proud to announce their formal relationship with Copley.

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“Sharlto is a great example of a local star doing great things on the global stage,” said Peter Biven, Marketing Director for Jaguar Land Rover SA & SSA. “He makes Jaguar locally relevant while enjoying international success – quite similar to his international success from a local footprint.”

Copley and Jaguar’s partnership has the potential to typify continued achievement as well as providing a platform to showcase some the world's finest and most exclusive vehicles.

“I'm very proud to be associated with Jaguar,” said Copley. “Their new range of vehicles represent a new era for this classic, exceptional brand – comprehensively closing the door on the idea that a Jag is 'your grandfather's car'. It has become a very sexy, very cool brand and the F-TYPE Coupé is one of the most exciting and exhilarating cars on the road today.”

The Jaguar brand has experienced a transformation over the past few years and has one of the most exciting model line-ups waiting in the wings to continue dazzling younger and younger customers. "The F-TYPE Coupé combines high-tech innovation with raw power. It's a sexy, stylish and an utterly thrilling car to drive," said Copley.

And the market is voting with their feet. Jaguar’s recently introduced F-TYPE is South Africa’s best-selling sportscar in its segment – out-pacing the traditionally dominant German players. The upcoming launch of the F-TYPE Coupé will further cement Jaguar as a cool brand of performance orientated cars, not to mention the exciting promise of Jaguar’s future compact executive sedan that will bring innovative aluminium technology at an attractive price.

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Copley will be driving a Jaguar F-TYPE in and around South Africa throughout the year alongside partner and international supermodel Tanit Phoenix.

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