Setra wins readers award in Switzerland







Published by Gerald Ferreira Date: July 21, 2013
Categories: Mercedes-Benz, Mercedes-Benz Trucks, SETRA, Trucks

  • Readers of "Swiss Camion" vote Setra into 1st place
  • Setra picks up 36 percent of votes

setra

Echandens/Kloten – Setra has picked up an award from the readers of "Swiss Camion" magazine in Switzerland. With a monthly circulation of almost 20,000 copies and published in both German and French, the magazine is one of the most important commercial vehicle journals in Switzerland.

This year the specialist publication for the professional association of "Les Routiers Suisses", headquartered in Echandens in the canton of Vaud near Lausanne, relaunched its reader survey on the popularity of trucks, coaches and vans after an eight-year break. As in 2005, the relevant medium for this survey was the association's specialist magazine "Swiss Camion", which represents more than 17,000 professional drivers in Switzerland.

The survey was carried out by means of questionnaire. In the bus and coach sector a total of 736 votes were received, of which 36 percent were cast in favour of Setra. The popularity ranking turned out to be so clearly and unambiguously in favour of Setra that none of the other competitors in this segment achieved any noteworthy shares of the vote of more than 13 percent. After success in the last reader survey in 2005 (Setra secured victory at that time with 31.2 percent), the result for 2013 clearly shows that the EvoBus brand Setra is consistently rated at the highest level by coach drivers. Dietmar Widera, Head of Sales for Setra at EvoBus Schweiz AG, who was on hand to receive the "Golden Pennant" award for first place from "Swiss Camion", sees this renewed appreciation for the product as a confirmation of the brand philosophy. "Quality, handling, reliability, comfort and customer service, as well as a willingness to meet special customer requirements when it comes to the design of their vehicles, all pay off. We have continued to maintain this position at Setra since our market launch in 1953, and the appreciation shown in this reader survey conducted by "Swiss Camion" is therefore very special praise indeed for us, particularly in our anniversary year of "60 years of Setra in Switzerland".