Sergio Rocha Named President and CEO of GM Korea


Sergio RochaSeoul, Korea – GM Korea announced today that Sergio Rocha, President and Managing Director of GM Argentina, Uruguay and Paraguay, has been appointed President and CEO of GM Korea, effective March 1.

He will succeed John Buttermore, who has held the position on an interim basis since January.

“We are pleased to have Sergio taking over GM’s growing operations in Korea,” said GM International Operations President Tim Lee. “He brings a wealth of experience in product engineering, planning, manufacturing and management in North and South America, Europe and Asia to his important new position.”

Rocha began his career in product engineering at GM do Brasil in 1979 and has held several key posts. They include head of Product Engineering and Product Planning at GM’s Rosario Plant project in Argentina, and Regional Vehicle Line Executive with responsibility for small car development for GM Latin America, Africa and Middle East.

In 2006, Rocha was appointed Vice President of Product Planning and Program Management at the former GM Daewoo Auto & Technology. Two years later, he moved to GM’s global headquarters in Detroit as Executive Director of Global Program Management. He became President and Managing Director of GM Argentina, Uruguay and Paraguay in 2009.

Rocha is a citizen of Brazil. He received degrees in mechanical engineering and industrial engineering from Braz Cubas University in Sao Paulo, Brazil.

About GM Korea Company

GM Korea Company is Korea’s third-largest automotive company. With headquarters in Incheon, Korea, it operates five manufacturing facilities in Korea as well as an assembly facility in Vietnam. In addition, the GM Korea Design Center and Engineering Center are developing products for GM on a global basis. GM Korea employs about 17,000 people in its core automotive business. In 2011, it sold 140,705 vehicles in Korea and exported more than 1.9 million complete vehicles and vehicle kits.