SEAT’S NEW COMMITMENT TO FLEET CUSTOMERS







Published by Gerald Ferreira Date: February 3, 2012
Categories: SEAT

SEAT is continuing its campaign to become a fleet manufacturer of choice with a comprehensive Aftersales initiative – the Fleet Customer Commitment.

As SEAT’s success in the fleet sector continues to grow the simple, easy-to-follow programme ensures every Fleet Service Partner in the Spanish brand’s extensive network of UK dealers adheres to 12 fleet customer service and repair standards.

SEAT is launching the Fleet Customer Commitment

From providing clear, upfront pricing to delivering guaranteed response times and even ensuring each fleet customer vehicle gets a free wash and vacuum each time it visits a dealer, the 12-point plan promises fleet drivers know exactly what they can expect from SEAT – exemplary service.

Nigel Griggs, Head of Aftersales at SEAT UK, said: ‘We’re serious about the high quality of ice drivers can expect from our Fleet Service Partners and want them to be sure that the SEAT network is the best choice for them.

‘We are also introducing a new pricing structure to help fleet operators stay in control of maintenance budgeting. There are competitive maximum labour rates, plus we guarantee our fleet drivers won’t pay more than £7.50 for a litre of fully synthetic oil or £35 for an MOT with any of our Fleet Service Partners.’

He added: ‘We believe this comprehensive new Fleet Customer Commitment makes our customer service and support package a leader in the industry, and I’m looking forward to hearing how it is received.’

The SEAT Fleet Customer Commitment delivers consistency in service standards, while the new pricing structure means operators really know where they are with maintenance budgeting.

Fleets can rely on competitively priced routine servicing and maintenance operations from the SEAT network of more than 120 participating Fleet Service Partners. Each one adheres to a common set of standards ensuring drivers receive a high quality, personalised service every time they visit.

Naturally, there’s the reassurance of high levels of technical competence from SEAT-trained technicians with well-equipped facilities and state-of-the-art fault diagnosis systems.

And SEAT now also boasts a specialist Aftersales team dedicated to fleet customers. Those firms operating a major fleet that includes SEAT models can deal with Aftersales Account Manager Perry Clarke who provides a link direct to SEAT head office and gives advice, support and assistance on all aspects of servicing and maintenance.

Fleet customer relations manager Simon Ackroyd is also available for general enquiries. Simon works closely with SEAT Fleet Service Partners to ensure a smooth, efficient service.

Perry, Simon and their teams are happy to help with all manner of queries from driver or Fleet Service Partner issues to warranty questions, parts concerns and other product-related issues.

Steve Robertson, Head of Fleet and Business Sales at SEAT UK, is another enthusiastic supporter of the Fleet Customer Commitment. He said: ‘Our continuing mission is to become a fleet manufacturer of choice, and I firmly believe that this excellent new 12-point charter reinforces our growing reputation as a company that is, simply, easy to do business with.

‘Making sure we treat our fleet customers as individuals, and tailoring our service and support to meet their specific needs, is vital if we are to build on our successful fleet performance thus far.

‘I’m convinced the new Fleet Customer Commitment is another important step for SEAT.’