• Philip Allan is appointed to important sales role
  • Will help deliver continued growth in UK fleet market
  • Direct responsibility for nine-strong team

Philip AllanSEAT UK has appointed Philip Allan as its new National Fleet and Business Sales Manager as it seeks to sustain its burgeoning popularity within the UK’s fleet sector.

Philip, 49, joins the dynamic Spanish Brand at the dawn of one of the most exciting periods in its history, with the latest iteration of the best-selling Ibiza supermini having just hit UK showrooms and a major offensive of new products – including the stunning Mii city car – just around the corner.

The father-of-two boasts a wealth of experience in the fleet industry having served as National Fleet Sales Manager at Nissan before moving to Renault UK where, as Head of Leasing, he oversaw significantgrowthin contract hire share.

Now, reporting directly to SEAT UK’s Head of Fleet, Steve Robertson, he will work to ensure the latest additions to the car maker’s line-up join the Leon hatchback, Exeo executive saloon and estate and acclaimed Alhambra MPV as firm fleet favourites.

With direct responsibility for a dedicated nine-strong Fleet and Business Sales team, Philip will also play a major role in SEAT’s mission to become a fleet manufacturer of choice, delivering on its commitment to improve the customer experience and build on the Brand’s recent record of growth in this important market segment.

Commenting on his appointment, Philip, a fluent French speaker and history graduate who cycled overland to India as an adventurous twentysomething, said: ‘All the elements are in place for SEAT to become a major force in the UK fleet sector and so I am very pleased to be joining SEAT at this exciting time for the Brand.’

He added: ‘The SEAT line-up is already excellent and our Ecomotive models, with their incredible fuel economy and low CO2 emissions, give us a significant competitive advantage in some areas.

‘Looking ahead, the exceptional range of new products on the way starting with the launch of the Mii in July, will only strengthen the SEAT proposition further.’

Steve Robertson, Head of Fleet and Business Sales at SEAT UK, commented: ‘I am delighted to welcome Phillip to SEAT and I am certain he will prove a fantastic addition to a team which is now fully geared up to meet the needs of all our fleet and business sales customers.

‘The wealth of experience Philip brings with him from his time at both Nissan and Renault, particularly in leasing and contract hire, will be a great asset as we aim to continue our upward sales trajectory and achieve our ultimate goal of becoming a fleet manufacturer of choice.’

Philip’s appointment follows a major expansion and restructuring of the SEAT Fleet and Business Sales operation, which has taken place over a period of months.

The new enlarged team now benefits from a Specialist Sales Manager dedicated to so-called ‘blue light’, taxi, chauffeur and conversion markets; a Key Account Manager who focuses on larger end user fleets operating 500+ vehicles; and a Fleet Aftersales Manager to help ensure the highest levels of care for business customers.

Meanwhile, SEAT’s innovative Fleet Business Centre, which serves as an extension of the field sales team and network of specialist fleet dealers, offers phone and online support and acts as a first port of call.