SEAT’s continuing mission to become a fleet manufacturer of choice is underlined by news of a further major expansion in its Fleet & Business Sales team.
The Spanish brand’s regional fleet sales team has doubled, from four Fleet Sales Managers to eight, as SEAT delivers on its commitment to enhance customer experiences and increase customer loyalty.
Led by new Head of Fleet Steve Robertson, ably assisted by National Fleet Sales Manager Sally Livingstone-Dennis, the full team including administrators and support staff now numbers 18 – a massive six-fold expansion since 2008.
Investing in talented fleet industry experts is not only the clearest possible indication that the brand is in the fleet business for the long haul, but also demonstrates SEAT’s determination to continue its recent pattern of strong sales growth in this important market segment.
In the year to date (end of November) SEAT has sold 17,946 cars in the fleet sector for a record 1.9% fleet market share (source: SMMT). That’s an increase of nearly 20%, or around 3,000 cars, on the same period in 2010 and comes in a fleet market that’s up just over four per cent this year.
Aside from broadening its fleet team SEAT has also deepened its expertise by developing additional roles created to focus on precise customer needs. A Specialist Sales Manager is dedicated to so-called ‘blue light’, taxi, chauffeur and conversion markets, while a Key Account Manager focuses on larger end user fleets operating 500+ vehicles. Most recently, SEAT has also added a dedicated Fleet Aftersales Manager to help ensure the highest levels of care for business customers.
Meanwhile SEAT’s innovative Fleet Business Centre is also expanding as it ably supports the brand’s determination to become a fleet manufacturer of choice. Designed to work as an extension to the SEAT UK Fleet and Business field sales team and dealer network, it further improves customers’ experience of dealing with the brand.
Offering phone and online support, the centre makes SEAT’s burgeoning fleet and business sales operation easily accessible. Operating as a first port of call, it allows SEAT fleet and business customers to access the latest information quickly and simply.
Providing everything from brochures, pricing information and technical data to sales meeting appointments and demonstrator bookings, the investment in the new business centre is another clear indication of SEAT’s renewed focus on its fleet operations.
SEAT UK’s Steve Robertson said: ‘Investing in a major expansion of the fleet team in the way that we have should leave no one in any doubt how committed we are to our goals in this area of the market.
‘Becoming well-known not just for our excellent products and our value is just the start: I want SEAT to be seen as the company that’s also the easiest to do business with.’
He added: ‘We’ve had great success over the past year or two as we’ve laid the foundations of a strong fleet business. Now, with such a committed and dedicated team around me, I’m confident we can push on to even bigger and better things.’