Victor Devine receives Lifetime Achievement AwardLong-establish and respected Glasgow based Honda Motorcycle dealer, Victor Devine, has been recognised for his substantial and long-serving contribution to the motorcycle industry and awarded a Lifetime Achievement accolade.

At the recent annual British Dealer News awards, attended by motorcycle dealers across the UK and members of the wider motorcycling industry, a highly surprised Victor Devine was called to the stage to a rapturous and standing applause, to receive his award.

First established as Weddell and Devine in Clydebank in 1948 by Victor’s father, the company became Victor Devine Motorcycles in 1961, which is when Victor took the helm over half a decade ago, and re-established themselves at the St Georges Cross end of Great Western Road in Glasgow. In 1970 they obtained the Honda franchise they still hold today and have never looked back. Moving to new premises in Hydepark Street in the spring of 2002, they set about creating one of the foremost Honda motorcycle dealerships in the country.

In a humble but usual jolly tone, Victor commented, “I think I’m speechless, which is not something I’m used to! I’ve been in this industry for a very long time and seen so many changes and developments. During that time I’ve done the best I could to support other dealers, Honda and mostly our customers, but that’s just the right thing to do so I wouldn’t say that I deserve a lifetime achievement award. I am overwhelmed to receive such an award though and also to know that people think me worthy of such, and thank you to everyone for this honour.”

General Manager of Honda (UK) Motorcycles, Steve Martindale, commented, “It‘s right and fitting that Victor has been recognised for all his hard work and valuable contribution to the industry over the years. At Honda (UK) we’re proud to have had a long standing relationship with Victor which is both on a professional level, but has also grown into a greater friendship too. When I came into my role five years ago, Victor took time to really help me understand the motorcycle industry and also the needs of a motorcycle dealer, so personally I also have a lot to thank him for. There is no doubt that Victor is a true gentleman and it’s fantastic that the industry has recognised his incredible contribution as there is no one more worthy than him to receive such an award.”