SCOOTERS NOW FASTEST GROWING TWO-WHEELER SEGMENT

Scooters 2011

Alongside the abundance of high-performance cars and motorcycles on display at the

Johannesburg International Motor Show

, to be held at the Expo Centre, Nasrec, on October 6-16, there will be large range of motor scooters on display.

Scooters 2011

This affordable, fun filled form of transport is the fastest growing phenomenon in the automotive industry. There will be scooters on display from a number of brands, including Bashan, Bajaj, Big Boy, Gomoto, Honda, Jonway, PGO, Suzuki, Sym and Zongshen.

Scooter sales have rocketed worldwide, with the biggest motivation to buy being financial. After all, the average 125cc machine consumes fuel at a rate of only               3 l/100km and maintenance costs are minimal. A cheap Chinese or Indian machine from a reputable importer retails at around R6 000, which is less than the cost of a set of fancy tyres for a performance car or 4X4.

Scooters

The biggest player in the South African scooter market is Jonway, who apart from the products bearing that name, also imports Bajaj, Bashan and Gomoto products, some selling for as little as R6 999. Big Boy is very close behind with a wide range of scooters and affordable motorcycles that retail at anything from R5 450 for a basic commuter motorcycle to R33 000 for a 450cc dirt bike.

At the other end of the cost spectrum we have the 55 kW V-twin  Gilera GP 800 scooter that costs well over R100 000 and covers the standing start 400m acceleration run in only 11,1 seconds – that’s faster than most supercars – and reaches a top speed of 190 km/h.

Somewhere in between come the mainstream Japanese motorcycle importers who sell quality products at prices somewhat higher than the Chinese and Indian offerings.

The Taiwanese PGO and Sym scooters, brought in since the 1990’s by Kawasaki and Suzuki respectively, fall into this category. Kawasaki also brings in the budget Zongshen range, while Vespa imports the Gilera range alongside its own, high-quality scooters.

The scooter industry in South Africa has until now not flourished as it should according to worldwide trends.  In other developing countries like India, Malaysia, Thailand, Vietnam and China cheap scooters and small commuter motorcycles way outsell cars and bigger motorcycles, and are often the only transport for a family.

In Malaysia alone new scooter and commuter motorcycle sales each year top 520 000, for a population half the size of South Africa’s.  In Nigeria the Okada – the generic nickname for a small motorcycle or scooter that operates as a taxi – is one of the favourite modes of public transport because the little machines can cut through the chaotic traffic in Lagos like it doesn’t exist, and can traverse badly maintained roads that would be impassable in a car, a taxi or a bus.

The Okada – named after an unreliable, uncomfortable and now defunct Nigerian airline - received enormous publicity two years ago when a new crash helmet law came into being in its homeland and their operators took to wearing hollowed out pumpkins on their heads because they couldn’t afford proper safety gear.

In South Africa the minibus taxi has provided transport for township dwellers for a couple of decades, but the motor scooter is becoming increasingly popular after three decades of being ignored.

 “Things are changing very fast,” says Alex Lenaerts, who started Big Boy in South Africa 10 years ago and now sees between 600 and 800 units roll out of dealers’ showrooms every month.

“We’ve built our brand on selling affordable machines to people for commuting or for leisure. Now we’re starting to do commercial deals to supply corporate clients. There are also changes in the people we’re selling them to and their reasons for buying.  There are a lot of cool black people who now see scooters and motorcycles as an image thing, while many whites look at them purely for the cost saving. Scooters are here to stay.”

Frans Earle, Managing Director of Jonway agrees that two-wheeled transport is catching on fast in all communities. “I think we have to understand that everything is money-driven and transport is a basic necessity. If a commuter can save R400 or R500 a month he will do so. A R6 000 scooter costs about R212 to finance, and some people spend much more than that a month on commuting by car, train or taxi. For under R500 a month he can pay for his scooter, the insurance and the fuel and still have hundreds left over. At the moment 20% of our sales are to black buyers but I expect to see that rise to 80% or 90% within a couple of years.”

The possibilities are endless. With the increased congestion in the cities and the rising cost of fuel and servicing low-cost two wheelers are suddenly very appealing as delivery vehicles and commuters. Businessmen catching the Gautrain could buy a scooter to commute to the station and home each day, giving a huge saving in valuable time at low costs.

Students, waiters, and city workers can save both time and money while enjoying fresh air during a stress free commute and a trip up to the supermarket or convenience store for milk and bread can stop being a nuisance and become a pleasure. Try it. You’ll like it!

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