Saul Bass – Google Doodle


Saul Bass

“The nature of process, to one degree or another, involves failure. You have at it. It doesn’t work. You keep pushing. It gets better. But it’s not good. It gets worse. You got at it again. Then you desperately stab at it, believing “this isn’t going to work.” And it does!” by Saul Bass

Saul Bass

May 7, 2013 Google Doodle about Saul Bass

Today Google have posted what is likely to be their most advanced Google Doodle yet on all major International and Local Google Search Engine homepages. The “Saul Bass” Google Doodle.

Who was Saul Bass?

According to Wikipedia Saul Bass was an American Graphic Designer and Film Maker. Saul Bass was born in New York City, New York in the United States of America on May 8, 1920. He died in Los Angeles California in April 25, 1996 at the age of 75.

Why is Saul Bass honored by a Google Doodle?

Saul Bass

He was a legendary Film Producer, Graphic Designer and Corporate Logo Designer responsible for some of the most well-known corporate logos in the world. Some of Saul Bass most well-known corporate logo designs include the Girl Scouts of the USA logo, the United Airlines Logo, the US Postage logo, the Minolta Logo, Continental Airlines, Frontier Airlines, General Foods, Geffen Records and the Dixie logos.

Saul Bass also designed the well-known logo for AT&T Corporation in 1969 and again the redesign in 1983.

Today’s Google Doodle pay homage to the designs and work of Saul Bass and provides him well deserved recondition for his work.

Saul Bass Films and Title Work

According to the Wikipedia entry on Saul Bass – Saul Bass became widely known in the film industry after creating the title sequence for Otto Preminger’s The Man with the Golden Arm (1955). The subject of the film was a jazz musician’s struggle to overcome his heroin addiction, a taboo subject in the mid-1950s. Bass decided to create an innovative title sequence to match the film’s controversial subject. He chose the arm as the central image, as it is a strong image relating to heroin addiction.

The titles featured an animated, white on black paper cut-out arm of a heroin addict. As he hoped, it caused quite a sensation.

Google Doodle

He also did some work for the famous Alfred Hitchcock – inventing a new type of kinetic typography, for North by Northwest (1959), Vertigo (1958), working with John Whitney, and Psycho (1960). It was this kind of innovative, revolutionary work that made Bass a revered graphic designer. Before the advent of Bass’s title sequences in the 1950s, titles were generally static, separate from the movie, and it was common for them to be projected onto the cinema curtains, the curtains only being raised right before the first scene of the movie.

Toward the end of his career, he was rediscovered by James L. Brooks and Martin Scorsese who had grown up admiring his film work.[6] For Scorsese, Saul Bass (in collaboration with his wife Elaine Bass) created title sequences for Goodfellas (1990), Cape Fear (1991), The Age of Innocence (1993), and Casino (1995), his last title sequence. His later work with Martin Scorsese saw him move away from the optical techniques that he had pioneered and move into the use of computerized effects. Bass’s title sequences featured new and innovative methods of production and startling graphic design.

Saul Bass Google Doodle

Saul Bass Google Doodle

The Saul Bass Google Doodle is very representative of Saul Bass work and he would have likely appreciated being honored like this today. By clicking on the Saul Bass Google Doodle a movie started playing showing some of the methods invented for film titles by Saul Bass. The Graphic styles in the doodle is very similar to his finest work which breathed fresh air into the usual boringness of film titles and introductions.

In our opinion Google have done a stunning job today with the Saul Bass Google Doodle and it is interesting to know now who the guy was who partially invented the moving title screens, responsible for well-known logo’s like AT&T and the American Girl Scouts and more…

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Saul Bass

Google Doodle