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ROLLS-ROYCE WRAITH UK DEBUT IN HARRODS WINDOW

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ROLLS-ROYCE WRAITH UK DEBUT IN HARRODS WINDOW

Today marks the UK debut of Rolls-Royce Motor Cars’ latest model,  Wraith. The most powerful and dynamic Rolls-Royce in history will be  showcased in the window display of luxury department store Harrods in  Knightsbridge, London for one week. At launch in Geneva this March, Torsten Müller-Ötvös, CEO  Rolls-Royce Motor Cars, remarked that “Wraith promises the […]

Today marks the UK debut of Rolls-Royce Motor Cars’ latest model,  Wraith. The most powerful and dynamic Rolls-Royce in history will be  showcased in the window display of luxury department store Harrods in  Knightsbridge, London for one week.

Harrods

At launch in Geneva this March, Torsten Müller-Ötvös, CEO  Rolls-Royce Motor Cars, remarked that “Wraith promises the sense of  adventure and speed that drove our founding forefather. But of course,  Wraith’s starting point is luxury, refinement and quality, traits that  remain as important to Rolls-Royce customers today as they were more  than a century ago.” It is these traits of luxury, refinement and quality that made  Harrods the natural choice for Wraith’s UK debut. Renowned globally as  purveyors of the world’s finest goods, both Harrods and Rolls-Royce  have exceeded client expectations for over a century.

Harrods Rolls-Royce

Harrods Media Sales Director, Guy Cheston, said, “Harrods is at  the forefront of promotional opportunities for the world’s most  esteemed automotive brands, and we are delighted to have on display  the most anticipated car release of 2013.

The Rolls-Royce Wraith  epitomises luxury, style and innovation, and is certain to attract  attention from our international clientele.” The Wraith on display features Midnight Sapphire paintwork with  an upper two-tone in Cassiopeia Silver, accentuating Wraith’s  purposeful fastback profile.

Rolls-Royce

The interior is finished with an Arctic White and Navy Blue  leather scheme, with intertwined RRs embroidered in the headrests in  Navy and, unique for this model, the striking new Canadel Panelling in  Santos Palisander. Completing this spectacular interior is a starlight  headliner, casting a glow from hundreds of individual ‘stars’ in the  roof lining at the press of a button. Wraith will be in the window of Harrods department store all  week, until Saturday 4 May.

Gerald Ferreira

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Published : Monday April 29, 2013

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