ROLLS-ROYCE WRAITH MAKES ITS BAHRAIN DEBUT







Published by Gerald Ferreira Date: July 22, 2013
Categories: Rolls Royce, Rolls Royce Wraith

Euro Motors celebrates 10 years representing the Rolls-Royce Motor  Cars brand by hosting the launch of the most powerful Rolls-Royce in history.    

Rolls Royce Bahrain

Manama – Wraith, the most powerful and dynamic  Rolls-Royce in history, made its eagerly-anticipated debut here in  Bahrain at Euro Motors, the sole dealer of Rolls-Royce Motor Cars in  the Kingdom.

With an elegant fastback design and the ability to accelerate  from 0-100 kmh in just 4.6 seconds, the 624 bhp-model from the world’s  pinnacle super-luxury marque presents a unique character defined by  power, style and drama, and a hint of the noir, while maintaining the  hallmark Rolls-Royce attributes of luxury, refinement and hand-craftsmanship.

“Today we launch the ultimate gentleman’s gran turismo, a car  that embodies the spirit of Charles Stewart Rolls.” commented Geoffrey  Briscoe, Rolls-Royce Motor Cars Regional Director, Middle East, Africa  and Latin America. “The most powerful Rolls-Royce in history, Wraith  promises the sense of adventure and speed that drove our founding  forefather. But of course, Wraith’s starting point is luxury,  refinement and quality – traits that remain as important to  Rolls-Royce customers today as they were more than a century ago.”

“Sir Henry Royce, one of the founding fathers of Rolls-Royce  Motor Cars, said: “Take the best that exists and make it better: when  it does not exist, design it.” These words resonate with Wraith  because it is the most powerful Rolls-Royce ever; the most dynamic  Rolls-Royce with the boldest styling. However it is every inch a  refined and luxurious model. But there is also an element of the noir,  a sense that this is an edgier car than Ghost, or any other car in the  Rolls-Royce line-up,” Mr Briscoe added.

“Despite being revealed for the first time today, Wraith is  already an astounding success in Bahrain. Our limited allocations for  2013 are completely sold out and the order books are looking very  healthy. Wraith will definitely attract a new demographic to the  brand, it is a car that will appeal to a slightly younger audience,  and one that will quickly establish itself as the ultimate gentleman’s  gran tourismo,” said Mr Paul Yates, General Manager of Euro Motors.

“The fact that this year we celebrate a decade of successful  collaboration between Rolls-Royce Motor Cars and Euro Motors makes it  an even more prestigious occasion, and we are delighted to now unveil  it in the region,” concluded Mr Yates.

In profile, Wraith’s sweeping fastback design gives  the car its unique character. Bold lines, tension in the panels and a  raked rear screen evoke the image of a world class athlete poised in  the starting blocks. Further expression of dynamic intent can be seen  in Wraith’s deeply recessed grille, wide rear track and dramatic  two-tone presentation.

Coach doors open to reveal a sumptuous interior complete with  softest Phantom-grade leathers and expanses of wood called Canadel  Panelling. Named after the famous cove in the South of France where  Sir Henry Royce and his design and engineering teams spent their  winters. This contemporary and tactile finish sweeps through the  interior, cosseting four occupants in a space bathed in light and warmth.

The interior ambiance is complemented by Starlight Headliner, a  Bespoke feature available beyond Phantom family cars for the first  time. 1,340 fibre optic lamps are hand-woven into the roof lining to  give the impression of a glittering, starry night sky.

Performance delivers on the promise of Wraith’s styling. Power  delivery is effortless, but dramatic, thanks to a V12 engine married  to 8-speed automatic ZF transmission. 624 bhp / 465kW is available to  the driver while the 0-60 mph sprint is achieved in 4.4 seconds,  compared with 563 bhp / 420kW and 0-60 mph in 4.7 seconds for Ghost.

From 1,500 rpm 800 Nm of torque is available (780Nm for Ghost),  while a wide rear track, shorter wheelbase and lower roof height  further contribute to the most powerful, involving driving experience  of any Rolls-Royce in history. The car’s suspension has also been  tuned to minimise body roll and discreetly amplify feedback when  cornering; while steering weight is heavier at high speeds and lighter  at low speeds adding to the spirited drive.

However, Wraith is no GT bruiser. Agility improvements have been  achieved with absolutely no compromise to the sensation of riding on a  bed of air. Furthermore, the debut of Satellite Aided Transmission  (SAT) technology takes the powertrain to a new level of effortless  delivery, one that perfectly suits the Rolls-Royce brand.

Satellite Aided Transmission uses GPS data to see beyond what  the driver sees; it anticipates his next move based on location and  current driving style, then selects the most appropriate gear for the  terrain ahead. Corners, motorway junctions and roundabouts are all  anticipated in advance meaning Wraith is constantly poised to deliver  on its promise of performance.

A more polished, effortless driving experience and even better  response brings a new, more dynamic dimension to the famous  Rolls-Royce trait, waftability.

For over a century a Rolls-Royce motor car has featured  technologies designed to support occupants discreetly, delivering a  peerless driving experience epitomised by the term ‘effortlessness’.   In every Rolls-Royce these assist the driver when called upon, but are  prepared to return without fuss to the background when no longer required.

Advances in mechanical and electrical technology deliver systems  like head-up display, adaptive headlights and Wraith’s keyless opening  boot. But improvements in connectivity have taken the human-machine  interface to a new level of sophistication, a suite of aids that could  be likened to a contemporary on-board valet.

Voice activation commands, for example, come with a one-touch  call button located on the steering wheel. A destination no longer  requires manual input from a navigation menu and route assistance  begins immediately, on-screen and via audio guidance following a voice  command such as “navigate to Piccadilly in London.”

Additional improvements in communications come in the design and  functionality of the elegant Spirit of Ecstasy rotary controller. This  allows navigation through on-screen functions using a touch pad that  features pinch and pull functionality to echo smart phone usage.  Letters can also be ‘drawn’ onto the pad by hand rather than by  scrolling through a series of available characters on-screen.

First deliveries of Wraith will be made to customers in the  final quarter of 2013.