ROLLS-ROYCE TAKES CENTRE STAGE AT THE DUBAI INTERNATIONAL MOTOR SHOW

Rolls Royce Dubai Motor Show

Rolls-Royce Motor Cars has announced strong sales in the Middle East  region at the Dubai International Motor Show today. The company has  seen sales growth of almost 30 per cent year to date compared to 2010,  with double digit growth also being recorded in all regions around the world.

Rolls Royce Dubai Motor Show

Speaking at the show, Torsten Müller-Ötvös, CEO of  Rolls-Royce Motor Cars, said, “The Gulf is an important market  for Rolls-Royce, with robust sales being seen across all models.   The region continues to hold the number one position in the world for  Rolls-Royce Bespoke revenue per car, reflecting the highly  sophisticated customers that Rolls-Royce attracts.”

The Dubai International Motor Show provided a fitting platform for  the unveiling of a portfolio of exceptional Rolls-Royce models.

Ghost Extended Wheelbase made its Middle East show debut in Dubai.  The newest member of the Rolls-Royce Motor Cars super luxury family,  Ghost Extended Wheelbase is instantly recognisable as a Rolls-Royce  and stands true to the finest values and principles encapsulated by  this most famous of automotive icons; supreme quality, effortless  performance and the very pinnacle of automotive luxury.

The  combination of interior space and performance present the best of both  worlds to the world’s most discerning customers, without any  hint of compromise.

Thoroughbred Phantom Coupé is a magnificent homage to the  sport of kings - horseracing.

The unique marquetry in this car  represents the 35 winning colours of the jockey silks during the  recent Glorious Goodwood week of horseracing which takes place on Lord  March’s world famous West Sussex estate, where the Home of  Rolls-Royce Motor Cars is likewise situated.

With a warm colour  palette, subtle hand-stitching and other bespoke features, the model  is expected to enjoy particular resonance with the horseracing culture  in the Middle East.

The Riviera Phantom Drophead Coupé is inspired by the elegant  world of yachting and references the clean lines of classic racing  yachts, a palette of refreshing marine colours and a selection of the  finest bespoke tailoring.

A diamond-enrobed Spirit of Ecstasy, valued at $250,000 was also  unveiled during the opening day of the show. Created by Mouawad  Jewellers, the model celebrates the centenary year of the Flying Lady  which has gracefully adorned the prow of Rolls-Royce cars past and   present.

“The news from Rolls-Royce is very positive with sustainable  growth being achieved across all markets, in established countries and  emerging markets. Our customers recognise the uncompromising  craftsmanship, design and attention to detail that goes into the  production of every single Rolls-Royce. It is this unique luxury  offering that will ensure our long term success for many more decades  to come,” concluded Müller-Ötvös.

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