Rolls-Royce Motor Cars has opened a new sales and service facility in  Nyon near Geneva. The manufacturer of super luxury automobiles  celebrated the occasion with a prestigious event that attracted  prominent members of the business community in the Romandy and related regions.

Rolls-Royce Geneva

The event was marked by the unveiling of Phantom Series II, the  latest addition to the Rolls-Royce model range which was making its  dealership debut in Switzerland.

“Located right in the heart between Geneva and Lausanne with its  international atmosphere I am convinced that this is the ideal place  to house the pinnacle of luxury in the Romandy. Our presence here  reinforces the strategic importance of Switzerland to the future  healthy business development of Rolls-Royce in Europe,” said Jolyon  Nash, Sales and Marketing Director Rolls-Royce Motor Cars.

Vittorio Senso, General Manager of Rolls-Royce Motor Cars Geneva,  said “The opening of our new facility marks the starting point of a  new era for the Rolls-Royce customers in the region. Prestige Motor  Group is extremely proud to represent this iconic brand.”

James Crichton, recently appointed Regional Director Rolls-Royce  Motor Cars for Europe, added “With the two dealerships, by Lake Zurich  and now at the shores of Lake Léman we are confident of strengthening  our position as the leading luxury brand in Switzerland.”