- Rolls-Royce Motor Cars Istanbul inaugurates Turkish home of luxury brand
- New showroom located right on the shores of the Bosphorus
- Manufacturer of super-luxury cars optimistic of success in a vibrant economy, which connects European and Asian markets
Rolls-Royce Motor Cars Istanbul yesterday celebrated the opening of the new home of Rolls‑Royce in Turkey. The dealership, which forms part of Royal Motors, and the British manufacturer of super-luxury automobiles, commemorated the occasion with a prestigious event for customers and friends of the brand in the evening.
Jolyon Nash, Sales and Marketing Director and member of the Rolls-Royce Motor Cars board of management, said: “Located right in the heart between Europe and Asia, where the Black sea meets the Sea of Marmara, I am convinced that this showroom is the ideal place to house the pinnacle of luxury. Our presence here, right by the Bosphorus, marks the starting point of a new era for Rolls-Royce customers in Turkey. Artug Aysal and his team, with their wealth of experience in the luxury segment, will add great momentum to the world of luxury in Istanbul and beyond.”
Artug Aysal, owner of Rolls-Royce Motor Cars Istanbul and Royal Motors, commented: “Authorisation as a Rolls-Royce dealer is a childhood dream come true for me personally. The brand stands like no other for success and luxury. After 32 years experience in the automotive business we are really excited to represent the iconic Spirit of Ecstasy in Turkey. The investment into the new premises underpins our confidence in a long-term and sustainable partnership with Rolls-Royce.”
At the opening, Rolls-Royce leather specialist Elias Abdo and wood specialist Tom Peters from the manufacturing plant at Goodwood provided insights into traditional craftsmanship and the unlimited range of Bespoke personalisation options available for customers from the new showroom.
Bespoke personalisation enables customers to create a motor car as unique as their own fingerprint and is a key driver for business across the continents. The service extends from 44,000 exterior colours to an individual constellation of fiber optic elements in the starlight headliner and beyond. Every Phantom and most Ghost family models created at the Home of Rolls-Royce contain some element of Bespoke.
The new facility offers the most discerning clientele in Turkey direct access to Rolls-Royce sales and aftersales services. Customer deliveries of the latest addition to the portfolio, Wraith – the most powerful Rolls-Royce in history – began in December 2013 and demand for the company’s Phantom and Ghost continues to increase.
Last year, Rolls-Royce celebrated a fourth consecutive record year as 3,630 cars were delivered to customers across the world, marking the highest annual sales in the 110-year history of the brand. Twenty of the 121 dealerships globally are located in Europe, including the new Istanbul showroom.