Rolls-Royce Motor Cars launched the Company’s newly refurbished   London showroom in Berkeley Square yesterday evening. The exclusive   event, attended by customers and VIPs, was hosted by Torsten   Müller-Ötvös, Chief Executive.

Rolls-Royce London

Rolls-Royce Motor Cars London is one of the Company’s most successful   dealerships, having maintained its place in the top five global dealer   ranking since the launch of Phantom in 2003. The location of the   showroom in Berkeley Square is also steeped in Rolls-Royce heritage –   Charles Stewart Rolls was born on Hill Street just to the West and he   opened his first dealership on Conduit Street, two minute’s walk to   the East.

During the launch evening, Phantom Coupé Aviator was unveiled – the   first time the car has been seen in public in the UK. Hand-built at   the Home of Rolls-Royce in Goodwood, using the finest materials and   traditional skills, the car is underpinned by the very best   engineering and latest technology. It hints strongly at the Company’s   past, but is also a Rolls-Royce Phantom that takes its place firmly in   the 21st century. Inspired by Charles Stewart Rolls and the legend of   the Schneider Trophy-winning Supermarine S6B (powered by a Rolls-Royce   R Type engine) of the early 1930s, the car includes an aluminium   transmission tunnel, mahogany veneer and Thommen a aviation grade   clock. Just 35 examples of Phantom Coupé Aviator will be produced and   the suite of exclusive design concepts, colour combinations and new   materials will undoubtedly surprise and delight their owners.

Speaking at the event, Torsten Müller-Ötvös said, “I am delighted to   host this special event to mark the launch of the new Rolls-Royce   Motor Cars London showroom.” He continued, “This significant   investment underlines our commitment to one of our leading dealerships   and to our home market.”