INTRODUCING THE WORLD’S LARGEST ROLLS-ROYCE MOTOR CARS SHOWROOM IN SHENYANG, CHINA
Rolls-Royce Motor Cars today officially announced the opening of a new showroom in Shenyang, the capital city of Liaoning Province, China.
Rolls-Royce Motor Cars Shenyang is the sixteenth showroom in China and takes the position of world’s largest.
The 1,200 square metre space, covering two floors, can hold up to five Rolls-Royce models. The Shenyang opening forms part of sustainable growth plans for Rolls-Royce Motor Cars in China.
At the opening ceremony, Henrik Wilhelmsmeyer, Regional Director, Rolls-Royce Motor Cars Mainland China, said: “Rolls-Royce Motor Cars holds a remarkable 108 year legacy. This year in particular is very special, marking the 10th anniversary of the renaissance of the historic marque at the new Home of Rolls-Royce in Goodwood, England. We are delighted to celebrate such a milestone moment with the opening of the world’s largest showroom in the capital city of Shenyang in partnership with Shenyang Hong Lu Ming Zun. This development provides discerning individuals in the region direct access to the world’s pinnacle super-luxury marque.”
A Phantom Coupé, coated in midnight blue matched with seashell interior, was unveiled at the opening ceremony. Like other Phantom Series II models, the Coupé features significant improvements in design, drive-train and technology. It also plays host to a number of Bespoke elements such as silver twin coachline and blue seat piping to highlight its dynamic profile.
The all-new Shenyang showroom will meet increasing demand for Phantom and Ghost models in the region. Premium Bespoke personalisation services will also be available from the new facility, underlining the growing popularity of the service among Rolls-Royce owners in China and across the world. In the 10 years since production began at Goodwood, demand for the Bespoke service has grown to highest-ever levels of popularity. Nearly 95% of all Phantom family models and three out of every four Ghosts contain some element of Bespoke personalisation.
Last year, Rolls-Royce celebrated a third consecutive record year as 3,575 cars were delivered to customers across all corners of the globe, marking the highest annual sales in the 108-year history of the marque. 2013 is also set to be an exciting year for Rolls-Royce Motor Cars in China and across the world.
Wraith, the most powerful and dynamic Rolls-Royce in history, launched at Geneva Motor Show, will also debut at the 2013 Auto Shanghai very soon. The new Gran Turismo presents the perfect marriage of super-luxury and refinement with power, style and drama. The bold, charismatic lines of Wraith are a brave step forward for Rolls-Royce, and will attract a new generation of confident and successful Chinese men and women to the marque.