Rob Halloway has been appointed Communications Director for Mercedes-Benz UK Ltd, starting from today, 2 April 2012.
He takes over responsibility for all product, brand and corporate communications for Mercedes-Benz Passenger Cars and Commercial Vehicles, smart, Internal Communications, and the company’s Corporate Events and Public Affairs remits.
Rob joined Mercedes-Benz in 2001 as Senior Press Officer, became PR Manager for Passenger Cars in 2003, and in 2009 took responsibility for Commercial Vehicles PR in addition to cars.
Earlier in his career he worked at Renault Trucks in sales and marketing positions, and in PR roles for The Society of Motor Manufacturers and Traders, and Volkswagen UK.
Commenting on the appointment, Marcus Breitschwerdt, President and CEO Mercedes-Benz UK, said: “I am delighted to announce the promotion of Rob Halloway to the position of Communications Director. Rob has worked for Mercedes-Benz UK for over 10 years, and has worked tirelessly in promoting our business and products in the media.
“Rob is considered an expert in his field by colleagues and journalists alike and his promotion comes in what will be an exciting new growth phase across all divisions over the coming years.”
Rob Halloway added: “It’s an incredibly exciting time to lead the communications and events team at Mercedes-Benz UK. We’ve got great people, fantastic products and excellent services on sale and around the corner, and I’m absolutely determined to ensure that Mercedes-Benz becomes even more relevant to even more people in the years ahead.
“Over the past decade I’ve seen a lot of changes in the company, and believe that, taking into account the incredible heritage of Mercedes-Benz, the best is yet to come.”