Published by Gerald Ferreira Date: October 18, 2012
Categories: General News

London based Location and Automotive photographer, Richard Seymour was honoured to receive the Best In Category [ Commissioned Advertising ] prize at the 2012 Association of Photographers Awards in London last week.

Automotive photographer Richard Seymour

Each year the industries finest commercial photographers from across the globe enter their best images, this year over 3500 entries were received with only 9 making it into the commissioned advertising category of which two were shot by Richard.

Richard’s winning photograph commissioned by The Society Of Motor Manufacturers and Traders was part of a promotional campaign for their ongoing support of the UK automotive industry.

The photo of the Bentley factory in Crewe depicted this state of the art car plant producing Bentley’s flagship Mulsanne model. Bentley’s 7,500m2 Body-in-White Assembly Centre is a multi-million pound facility where robotic arms carrying massive self-piercing riveters work in harmony with coachbuilders renowned for their metalworking skills. Before the Mulsanne reaches the end of the line it will have undergone over 2000 quality checks.

Best In Category Commissioned Advertising

The images were shot on the Leica S2 professional camera system.

A comprehensive range of Richard’s stunning images including more from this SMMT campaign can be seen at his website: