RENTAL AND FLEET SECTORS SUPPORT VEHICLE SALES IN JUNE
- Total sales reported for month 51 891 up 15,6% on June 2011
- Light commercial vehicle sales up 22,1% on June 2011
- GMSA sales of 5 570 units for 10,7% market share
- Chevrolet Utility continues to lead sub-1 ton sector with 1 743 sales
General Motors South Africa delivered 5 570 vehicles during June for a market share of 10,7%. NAAMSA reported total sales of 51 891 units to end the half-year on a high with sales up 15,6% on June last year and 10,5% up for the six month period year on year.
“The first six months of the year have seen a higher than initially anticipated level of sales activity in the new vehicle market,” says Malcolm Gauld, GMSA’s Vice President, Sales and Marketing. “June sales boosted year on year growth over the 10% upper limit that most forecasters predicted.
“However, a closer analysis of the market performance in June shows a subtle but important shift in the distribution of sales between the dealer and other channels. Through the first five months of the year activity within the dealer channel was indicative of a high level of private buyer participation in the market. During June the balance changed with the dealer channel lower than the previous month’s volume and with the rental and government channels correspondingly higher – both month-on-month and year-on-year. The dealer channel volume has also been propped up by continued intense competitor activity and new product introductions.
“A trend that has become evident through the first six months of the year is a re-distribution of passenger vehicle sales into the bottom end of the market with significant shift of activity in this highly competitive area.
“Within the light commercial sector the Chevrolet Utility continued to place its stamp on the sub-1 ton segment of the light commercial vehicle market with 1 743 sales as the second most popular pick-up overall. The end of June saw this model range extended with the addition of three diesel variants together with a specification upgrade for some petrol models including ABS brakes for the 1.4 Base AC derivative.”
“We foresee a somewhat softer market in the second half of the year. The forecasts for growth for the year of between 5% and 10% still stand with the potential to deliver on the upper end of that scale a weak possibility.