Renault unveils the ALASKAN Concept Pickup Truck


Renault unveils the ALASKAN Concept Pickup Truck

Renault unveils the ALASKAN Concept and outlines its ambition plans for the LCV market As Europe’s number one Light Commercial Vehicle (LCV) brand for the past 17 years, and in addition to its strong positions in the South-American and African markets, Renault group is now shifting up a gear with a view to taking Renault […]


Renault unveils the ALASKAN Concept and outlines its ambition plans for the LCV market

As Europe’s number one Light Commercial Vehicle (LCV) brand for the past 17 years, and in addition to its strong positions in the South-American and African markets, Renault group is now shifting up a gear with a view to taking Renault LCV forward from being a top regional player to a top global player.

In order to achieve this ambition, Renault has decided to move into the pick-up market, a segment that accounts for more than one-third of global LCV sales. Last June, in Buenos Aires, the brand launched the distinctive new Renault Duster Oroch which is intended for the South American market, while the ALASKAN Concept that is being introduced today is a striking show truck which paves the way for a forthcoming model that will have a global calling.

In parallel to its product and market offensives, Renault is also launching Renault Pro+, a global expert brand committed to serving LCV customers and users. In addition to providing tailor-made products and services, the specialist Renault Pro+ network will deliver a rewarding experience at every step of the journey for business-user customers, from advertising to aftersales service. The Renault Pro+ expert brand embodies Renault’s customer promise and forms an integral part of its plans to become a top global LCV market player.

“We are now equipped to take our Global Growth Plan forward and fulfil the aspirations of business users and individual LCV customers across the world thanks to an enhanced product line-up, new services and an upgraded customer experience.” Ashwani Gupta – VP, Global Head of Light Commercial Vehicles Business 2

Renault takes the wraps off the ALASKAN Concept pick-up, a one-tonne show truck

  • The ALASKAN Concept: robust, athletic and cutting-edge styling
  • The ALASKAN Concept: designed to make the most out of life in three different worlds
  • Focus on Hasselblad and ALASKAN Concept
  • Renault outlines its ambitions for the LCV market
  • A multi-faceted offensive: products, markets and partnerships
  • Focus on the Renault Duster Oroch, designed in and for Latin America
  • Launch of the Renault Pro+ global expert brand


  • Vehicles sold in 112 countries, with top markets outside of Europe being Brazil, Argentina, Turkey, Morocco and Algeria.
  • Vehicle production on three continents: Europe (France), Latin America (Argentina, Brazil) and Africa (Morocco).


  • Number one in Europe since 1998,
  • Number one in North Africa since 2010,
  • A top-three player in South America since 2008.


  • Brazil: Kangoo #1, Master #1,
  • Argentina: Kangoo #1, Master #2,
  • Columbia: Kangoo #1, Master #3,
  • Algeria: Kangoo #1, Master #1,
  • Morocco: Master #1, Kangoo #3,
  • Australia: Kangoo #2, Master #3.


  • Renault is the first mainstream brand to market an electric LCV,
  • The Kangoo Z.E. is sold in 45 countries,
  • The Twizy Cargo is the latest addition to the LCV Z.E. range.


  • From tradespeople to big LCV fleet operators worldwide,
  • A network of 360 approved converters in 27 countries to adapt vehicles to customers’ needs.

Renault takes the wraps off the ALASKAN Concept pick-up, a one-tonne show truck

After introducing the Duster Oroch earlier this year, Renault is now taking the wraps off the ALASKAN Concept which marks a further step forward in its bid to win over customers in the constantly-growing pick-up market. Pick-ups account for more than one-third of total LCV sales and open up a fresh front for Renault’s product offensive.

The ALASKAN Concept is a striking show truck that paves the way for a pick-up that will have a global calling. It combines a payload of one tonne with cutting-edge, athletic styling to meet the exacting needs of business users and individuals alike.

The ALASKAN Concept: robust, athletic and cutting-edge styling

The ALASKAN Concept’s status-enhancing design fits perfectly with the aesthetic expectations of the pick-up segment, whilst remaining true to the Renault brand’s own styling cues.

A head-turner:

  • The dimensions of the assertive, status enhancing ALASKAN Concept ensure a forceful stance,
  • The design of its robust yet athletic sculpted sides includes prominent wheel arches filled with 21-inch wheels,
  • Its lines combine a sense of high-tech engineering with an impression of robustness.

Its eye-catching front-end styling incorporates Renault design cues which bring a modern, aesthetic touch to the world of pick-ups:

  • large, prominent logo,
  • An impressive bonnet highlighted by four sculptured ribs that heighten the impression of strength,
  • A combination of satin-effect, brushed and polished metal finishes,
  • Blue and yellow detailing on the door mirrors, brake calipers, wheel rim centres and front tow hook visually enhancing the ALASKAN Concept’s poise,
  • C-shaped head lights,
  • Full-LED lighting signature.5

“The styling of the ALASKAN Concept sticks to the rules of the pick-up segment, including impressive dimensions and a visual sense of power and robustness. At the same time, we have dialed in specific Renault cues in the form of an attractive, status-enhancing front-end design.”

Laurens van den Acker – SVP, Corporate Design

The ALASKAN Concept is powered by Renault’s proven four-cylinder, twin turbo diesel engine which features in the existing Master range:

  • Twin turbo technology: a small turbo for smooth acceleration at low engine speeds, plus a bigger turbo for higher revs,
  • Longitudinally-mounted twin turbo powertrain lighter than average equivalent engines,
  • Outstanding acceleration performance, plus class-topping fuel economy and low CO2 emissions.

The ALASKAN Concept: designed to make the most out of life in three different worlds

The ALASKAN Concept is designed to meet the requirements of three different worlds: business and leisure use, plus everyday motoring.

Perfectly suited to the needs of business users:

  • Strong chassis for excellent road holding, high ground clearance and distinctive driving comfort,
  • Payload of more than one tonne with five passengers onboard and long, wide load bed,
  • Load bed incorporating three longitudinal recesses suitable for fixing equipment,
  • Additional storage bins either side of the load bed for the secure protection of equipment,
  • Best-in-class fuel efficiency, plus impressive power output and acceleration performance.

The ALASKAN Concept is the perfect companion for leisure use, too:

  • Ideal for road trips, adventure or sports use. Big load bed that can comfortably accommodate mountain bikes, camping gear or surfboards, etc. Availability of a range of outdoor accessories (load bed liners, covers, etc.),
  • Premium travelling comfort, together with highest quality standards in terms of equipment and connectivity,
  • Last but not least, a camera located inside the door mirror housings to permit the filming of passing landscapes.

For everyday motoring:

  • A status-enhancing vehicle complete with large 21-inch wheels, user-friendly driving comfort and modern urban styling that sets it apart in the pick-up world,

A sporty, appealing look:

  • Large “LED PURE VISION” rear lights with brushed and polished aluminum surrounds framed by C-shape direction indicators,
  • Sophisticated rear-end styling heightened by the central aluminum exhaust tail pipe.7


Renault and Hasselblad worked jointly to underline the ALASKAN Concept’s ability to adapt to three different types of use: business and leisure use, and everyday motoring. Hasselblad is a Swedish manufacturer of cameras and photographic equipment. It is famous for having provided photographic equipment for the Apollo programme which took men to the moon for the first time.

Through this partnership, both companies have imagined Paul, photographer: for him, ALASKAN Concept is the perfect vehicle.

The ALASKAN Concept is the world of connected adventure. As a photographer who works for a portfolio of international magazines, Paul carries Hasselblad professional equipment in his vehicle wherever his missions take him, including extreme hot or cold climates. Paul also uses his ALASKAN Concept for leisure purposes. It is the perfect companion whenever he and his family need to carry a quantity of gear and accessories. And when it comes to spending time with friends, Paul only needs a few minutes to brush the dust off his ALASKAN Concept’s bonnet before proudly parking and displaying his striking vehicle.

  • A one-tonne pick-up to follow in the wake of the ALASKAN Concept show truck
  • The production version’s design will be similar in spirit to that of the ALASKAN Concept and will feature the same dimensions,
  • A broad range of body types and powertrains will be available,
  • It will be a high-end pick-up for business and leisure use, as well as for everyday motoring. It will capitalize on Renault’s crossover know-how with models like Captur and Kadjar.
  • This new one-tonne pick-up will be unveiled in the first half of 20168
  • Renault outlines its ambitions for the LCV market

As Europe’s number one Light Commercial Vehicles (LCV) brand for the past 17 years, and in addition to its strong positions in the South-American and African markets, Renault is now shifting up a gear to take Renault LCV forward from being a top regional player to a top global player. Light commercial vehicles are a major strategic market, with over 14 million sold in 2014.

In order to achieve this objective, Renault has embarked on assertive product and market offensives, while at the same time striking up solid partnerships and enhancing the experience of its customers thanks to the Renault Pro+ expert brand.

  • A multi-faceted offensive: products, markets and partnerships
  • Renault LCV is launching an ambitious product offensive, as illustrated by the ALASKAN Concept which paves the way for the one-tonne pick-up. Other illustrations include:
  • A renewed LCV range:
  • The new Trafic and new Master in 2014,
  • The new Kangoo mid-2013.
  • The new Renault Trafic (270 variants):
  • A brand new vehicle and a true mobile office,
  • A huge success with sales amounting to 40,000 vehicles up to end of June 2015, an improvement of 12.5% over the same period in 2014,
  • A multiple award winner, including the 2015 Argus Trophy in France, the What Van? award and the innovation prize for the “wide view” mirror in the United Kingdom, Van of the Year in Finland, Best LCV in Germany and Croatia, etc.

“The new Trafic replaces the former-generation version which reached sales of more than 1.6 million units. The new Trafic has received a high number of awards; it features numerous innovations, including its “wide view” mirror and its mobile office.” Pascal Schmitt – Global Commercial Director, LCV Division9

The new Renault Master (350 variants):

• New front design, engine range renewed, latest technologies (incl. ESC, Extended Grip, “wide view” mirror etc.), for an updated leader.

Electric LCVs:

  • Renault was the first brand to offer an electric LCV range (Kangoo Z.E. and Twizy Cargo),
  • The Kangoo Z.E. is marketed in 45 countries.

Renault is also launching an offensive in the pick-up market. The pick-up market accounts for more than 5 million vehicles in 2014.

  • The growth in the global LCV market can be primarily attributed to the expanding pick-up market, which comprises three classes (*):
  • Half-tonne pick-ups: 3% of the global market, with a growth perspective of 35% between 2014 and 2019,
  • One-tonne pick-ups: 17% of the global market, with a growth perspective of 19% between 2014 and 2019,
  • Full-size pick-ups: 18% of the global market (90% in the US and Canada).
  • Renault’s pick-up market offensive: a four-step strategy
  • The Duster Oroch Concept, unveiled in Sao Paulo, Brazil, in October 2014,
  • The Duster Oroch, unveiled in Buenos Aires, Argentina, in June 2015,
  • The ALASKAN Concept, unveiled today in Paris, France,
  • The one-tonne pick-up, due in the first half of 2016, with a global calling.THE RENAULT DUSTER OROCH, DESIGNED IN AND FOR LATIN AMERICA

The Renault Duster Oroch is the only pick-up designed on a Sport Utility Vehicle platform, that of the Renault Duster.

It is a genuine, nimble and reliable double-cab pick-up, with four doors, five seats, and a generously sized load bed. It inherits the Duster’s styling, equipment and accessories, along with additional upgrades and innovations. Its in-car equipment package is worthy of that of a C-segment SUV.

A wide range of accessories allows users to personalise their vehicle and adapt it to their particular use. The Renault Duster is a global success. It is the Group’s best-selling model: about 400,000 units in 2014 in some 100 countries.

Along with its product and market offensive, solid partnerships are a fundamental part of Renault LCV’s Global Growth Plan:

  • Nissan and Renault together are developing the one-tonne pick-up truck for Renault which will share some of its architecture with the Nissan NP300,
  • Nissan, Daimler, General Motors Europe and Renault Truck are sharing Renault LCV products, components or expertise thanks to strong long-lasting partnerships,
  • Fiat is a recent newcomer to the Renault LCV partnership portfolio. The Sandouville plant in France is to build a Trafic-based Fiat LCV from mid-2016. 11

Launch of the Renault Pro+ global expert brand

Business customers have specific needs. Building an expert brand provides Renault with an opportunity to address business customers with specific communication and a clear message. The brand is also a marker of the specific services that Renault Pro+ offers to its business users.

Renault Pro+: an expert-brand with global ambitions

  • Renault is launching Renault Pro+, a worldwide expert brand dedicated to buyers and users of light commercial vehicles, providing tailor-made products and services through a highly trained specialist network,
  • Until now, Pro+ was the name for Renault LCV’s specialist network, offering comprehensive services to LCV buyers and users, in specific points of sale with high volumes of LCV activity,
  • Now, as an expert brand, in addition to be a specialist network, Renault Pro+ will accompany Renault’s LCV customers along their entire journey, from searching for the right vehicle and purchasing it, to the whole ownership period-ensuring a positive customer experience throughout the vehicle’s lifetime,
  • The Renault Pro+ expert brand embodies Renault’s promise to its LCV customers, as well as its ambitions in the global LCV marketplace.

“Using Renault Pro+ as an expert brand is a strong commitment to meet the needs of our LCV customers. The customer experience we offer will expand thanks to our bespoke know-how and by strengthening our offer in terms of products and services.” Fabien Goulmy – Renault Pro+ Brand General Manager12

Specific Renault Pro+ products

The products Renault Pro+ offers LCV customers feature three differentiating characteristics:

Tailor-made vehicles, as illustrated by the extent of Renault’s LCV range (more than 640 versions) and specific adaptations which provides a response to all types of customer needs, Ingenious innovation, as illustrated by the “wide view” mirror which optimises driver and passenger safety,‘Easy Experience’, as highlighted by the Trafic and Master’s Mobile Office concept which provides a seamless extension of the user’s actual office, 

Dedicated Renault Pro+ services

In 2020, 80% of the Earth’s population will be connected. The internet is becoming a constantly available interface between customers and car dealers and manufacturers:

Renault Pro+ accompanies all of its customers along every step of their personal journey, from looking for a new vehicle on the internet to servicing and repair requirements : a smooth, simple customer journey.The services provided by Renault Pro+ will differ slightly depending on individual markets:

Some services focused on LCV buyers, such as the Converter Vehicle Financing available in France and Poland, will be more broadly deployed through Renault Pro+ expert brand,Other bespoke services will be developed in order to answer the local needs that can vary from one country to another, i.e. specific leasing offers for LCVs with bespoke finance plans for vehicle conversions, insurance plans for tradespeople, used LCV programmes, etc.

Renault Pro+: a network of specialists

Today, some 600 specialist dealers across the world are providing LCV customers with their broad expertise,

The Renault Pro+ specific network is perfectly qualified to meet the needs of business users. These services combine with extended opening hours, fast servicing, while-u-wait diagnosis and the availability of replacement vehicles to keep customers on the move and working

“Our ambition is to take Renault LCV forward from being a top regional player to a top global player. To achieve this, we have planted the right seeds by moving into new markets, introducing new products, striking up new partnerships and providing our customers with an upgraded experience. We are now ready to roll out this strategy via our new Renault Pro+ expert brand.” -Ashwani Gupta – VP, Global Head of Light Commercial Vehicles Business

Gerald Ferreira

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Published : Thursday September 3, 2015

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