After a 13 year hiatus, 1998 and 1999 British Rally Champions, Renault UK has become the first manufacturer to sign up for the new two-wheel-drive 2012 MSA British Rally Championship.
With most manufacturers having homologated two-wheel-drive cars, the British Manufacturer’s Rally Championship has been reinstated and allows registered manufacturers and UK importers to vie for the title of becoming British Champion.
The new concept signs up Renault UK to a promotional partnership and whilst manufacturers could still choose to run a works team, the two highest placed privateer Renault rally cars will still score top points for the Manufacturer’s Championship.
BRC Manager Mark Taylor commented. “It’s brilliant news that Renault UK are the first to sign up to the Championship.”
“We recognised the commercial realities currently faced by car manufacturers and their dealerships and specifically created a British Championship to attract UK Importers by reducing the usually barriers and high cost of entry. We are providing them with a platform to promote products that relate to what is being sold in the showroom. We are also offering them high quality media products and a chance to engage in rally themed dealer events. Importantly, they will have a stakeholder ship in the future of this world renowned motor sport series.“
This decision by Renault to join the manufacturer’s championship further proves that the decision to move to two wheel drive was the correct one. With the vast majority of car makes having two wheel drive road-cars, it means the potential for close competition is much greater than before. It also benefits the drivers who score points, as they will gain additional recognition via the association with the marque.
Jeremy Townsend, Communications Director for Renault UK said, “Renault has a long and very successful motor sport heritage and the announcement today adds to the commitment we have in the UK to our national championships.”