Renault UK has announced the appointment of Ken Ramirez as Managing Director succeeding Thierry Sybord who takes up a new role in Europe.
Ken Ramirez joins Renault UK effective 1st February from Alliance partner Nissan where he was Managing Director of Nissan Latin America and the Caribbean, responsible for all of the Nissan and Infiniti brands’ operations in the region, covering 37 countries.
Thierry Sybord is promoted to a new European role that will be announced at a later date.
Commenting on his arrival in the UK, Ken Ramirez said, “”Under Thierry’s leadership, Renault UK has made significant progress through its business evolution plan, at both company and dealer levels. I look forward to continuing to rebuild our brand value and market presence in the months ahead. With six great new models to launch within less than six months, including the stunning new Renault Clio and the introduction of the Dacia brand and its initial line-up of Duster, Sandero and Sandero Stepway, we are clearly affirming our commitment to our loyal and new customers as well as to our partners in the dealer network. I’m eager to get to know the UK market and confident of the exciting future for our Renault and Dacia brands in the UK.”
Ken joined Nissan in 2002 following more than 10 years at Motorola’s Automotive Electronics and Telematics Communications groups. He has held various roles at Nissan Technical Centre North America, Nissan Technical Centre Japan, Nissan North America, Nissan Mexicana and Nissan Latin America and the Caribbean.
Ken has a bachelor’s degree in Electrical Engineering from the Georgia Institute of Technology and has more than 21 years of experience in the automotive industry in US, Japan, Mexico and Latin America. He has held leadership roles in Research & Development, Program Management, Corporate Planning and Marketing & Sales. Ken was born in Puerto Rico.