REIFEN 2012, Essen – Falken presents latest product range at world’s leading tyre trade show







Published by Gerald Ferreira Date: May 25, 2012
Categories: Falken, Reifen Tyre Expo, Tyres

falken tyreTwo weeks after Falken's participation in the 24 hour race at the Nürburgring, it will present both its latest tyre range at REIFEN 2012 in Essen (5th -8th June) that now includes car, SUV and truck tyres as well as updates of its OEM activity.

Visitors to Falken's stand at the REIFEN 2012 exhibition will get a chance to not only see the firm's product range including the new tyres released in Europe but also gain an insight into both its aftermarket and OEM activity. "In 2012 we are presenting a proven and comprehensive range of tyres, with products including the latest AZENIS FK453 and FK453CC for high performance vehicles.

The new Wildpeak A/T AT01 is now available in the light all-terrain sector, while the ZIEX ZE914 Ecorun offers low rolling resistance and outstanding wet grip. We will also have the new Eurowinter HS449 cold weather tyre too. But this is only a fraction of our current product range, which visitors will be able to explore at our stand," reveals Markus Bögner, sales director for Germany at Falken Tyres Europe. "In addition, we will provide up-to-date information on our increased activity in the OEM sector."

The Falken stand is located in Hall 3.0/Stand 107. The international trade show REIFEN is held every two years. At the last event in 2010, 600 exhibitors from 42 countries presented tyre products and services. 18,000 trade visitors from 130 countries explored the information on offer at REIFEN. The REIFEN 2012 will take place from 5th to 8th June.

Falken's FK453 tyre is one of six of its latest products the firm will be displaying at REIFEN 2012

Nick Bailey, Propel Technology, Bloxham Mill, Barford Road, Bloxham, Banbury, Oxfordshire, UK, OX15 4FF. 44 (0)1295 724130 / 44 (0) 7813 956664

Motorsport forms the basis for both the technology and development of FALKEN High Performance Tyres. FALKEN racing tyres demonstrate their quality and performance in the most challenging race series in the world including the Super Taikyu Series, the American Le Mans Series and the legendary  24-Hour Race at the Nürburgring.  Falken has a growing range of performance tyres for both on and off road for cars, SUVs and trucks. Its latest tyres include the FK453CC, a tyre specifically developed to meet the exacting demands of the performance SUV sector.

All FALKEN products fulfil the ISO standards 9001 and 14001. FALKEN is a brand of SUMITOMO RUBBER INDUSTRIES LTD., Japan