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The new 2010 model year Range Rover Sport has come top in a best design newcomers award poll conducted by Europe’s biggest selling motor magazine. Readers of Germany’s prestigious Auto Motor and Sport magazine voted the Range Rover Sport into first place in the off-road vehicles category of the Autonis awards – ahead of its home grown German rivals. The new Range Rover Sport with new three litre diesel and five litre supercharged petrol engine went on sale earlier this month.

More than ten thousand readers took part in the reader survey comprising 89 different vehicles in eight separate categories available in the market place. In the off-road category readers had to choose between thirteen vehicles. The 10 model year Range Rover Sport came first with 20.4% of the vote. The Audi Q7 took second with 17.4% and third place went to the Mercedes ML with 10.4 %.

The Awards ceremony at the Frankfurt motor show (IAA) was supported by the automotive industry’s leading designers. Gerry McGovern, Land Rover Design Director, said, “The new Range Rover Sport has a cleaner, more muscular appearance with a bold new frontal graphic that helps to reinforce the vehicle’s athletic stance. “To be voted top by readers of a highly respected German magazine ahead of strong competition from the homegrown competition is a truly outstanding achievement.”

The interior of the 2010 Range Rover Sport has been comprehensively redesigned and features significantly improved standards of quality and craftsmanship that are truly worthy of the Range Rover brand. The cabin retains its popular, snug, cockpit feel but incorporates higher quality materials, sumptuous soft-touch finishes and superb detailing throughout.

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