For car makers, the contract hire and leasing market tends to be fairly stable field with mostly executive saloons and hatchbacks taking the lion’s share of the market. But the UK’s leading contract hire website, ContractHireAndLeasing.com has noticed one significant new entry into its list of most popular vehicles; the new Range Rover Evoque.

Range Rover Evoque

Land Rover’s latest model and baby of the family has managed a staggering feat of coming from its status as a relative newcomer on the market straight into the number three position in ContractHireAndLeasing.com’s list of the most searched for models in January.

The SUV model was beaten only by two Mercs; the C-Class in first place, as the most searched for car on the website last month and the E-Class in second place. It is an impressive achievement for the car, the only non-German car in the entire top ten. Following the Range Rover Evoque is the BMW 3 Series and Audi A6 to make the top five.*

January is a busy month for the contract hire and leasing market, with many businesses returning to work after the Christmas break and organising their new models. Private motorists too, tend to see the start of the year as a good time to look for a new vehicle once the seasonal distractions have gone.

The Range Rover Evoque model was launched in September 2011 and went on to quickly claim more than 50 top motoring awards from around the world includingBBC TopGear Magazine’s 2011 Car of the Year prize. It is the smallest, lightest, most fuel-efficient Range Rover ever produced so far and is available as a five door or coupe model, with both four-wheel-drive and front-wheel-drive versions available, giving it wide appeal to a whole host of wants and desires.

Spokesperson for ContractHireAndLeasing.com, Richard Lawton explains why he believes the Range Rover Evoque has been so popular: “The demand for compact SUVs has continued to grow, and the Evoque is Land Rover’s much-awaited entry into this market. What’s more by focusing on fuel economy and lightweight design, Land Rover has appeased consumer demand for vehicles that are compact, easy to manouevre and fuel efficient. With economy as strong as 57.6mpg [EU combined cycle], the Evoque is an ideal urban vehicle that is also able to cope with the rough and tumble of rural conditions come the weekend.”