Falken: Innovative tread pattern and compound deliver improved control and grip for new Falken Eurowinter HS449 winter tyre


UK deliveries from September in time for start of cold weather

Eurowinter HS449 Full Side Protyre

Offenbach, August 20th 2012. A comprehensive set of ten product improvements has led to the creation of Falken’s new Eurowinter HS449 winter tyre. The HS449, its name signifying the ten developments over the previous HS439, incorporates tread, compound and construction changes to improve wet braking, stability and noise. Following a rigorous testing programme in Hokkaido, Japan’s northernmost island, the tyre will be available in the UK market from September.

Cold weather tyre compounds typically contain silica helping the tyre to be more flexible at low temperatures (below 7˚C). For the Eurowinter HS449, Falken’s engineers have increased the proportion of silica to improve braking on wet surfaces by 11 percent (compared to the predecessor model HS439). A higher concentration of polymer in the tread compound enhances stability, delivering an increase of 13 percent over the HS439.

Whilst relevant for all cold weather scenarios, Falken has made strides to ensure braking is particularly improved on snow. In such conditions, the 45 percent increase in tread coverage is designed to improve stopping distances. The novel three-dimensional zig-zag lamellar structure was chosen to boost grip on snow and ice, whilst three dimensional fins optimise even wear of the tyre. Though not a prime consideration for many customers, Falken has lowered tyre noise by incorporating five-phase shifted tread bars.

The Eurowinter HS449, the fifth new tyre introduced by Falken to the UK market this year, will be available from September from all main Falken dealers. Initially 57 different sizes will be available with an additional 32 sizes being offered from January 2013.

  • Eurowinter HS449 Overview
  • Available from all main Falken dealers
  • Price – consult your local dealer
  • Available from September 2012

About FALKEN Tyres Europe:

The technology and development of Falken High Performance Tyres and their driving characteristics have for many years been derived from motorsport, most recently its participation in the American Le Mans Series and Nürburgring 24 Hours. Tyre technologies developed on track are often transferred to the road, offering improvements in wet and dry grip, efficiency, feeling and control.

Falken is a brand of Sumitomo Rubber Industries Japan, with European headquarters in Frankfurt. In Europe, Falken has aggressively expanded its product range, launching new products in new sectors and niches across Europe. Falken’s current products range from the track-inspired Azenis series including the latest FK453 flagship through to the efficient and innovative ZE914 and the rugged all-terrain WildPeak A/T and cold weather HS449.