Proton teams up with WMS group to be safe and sound
The WMS Group are delighted to announce an exciting new partnership with distributor Proton Cars which will see Proton dealerships offering customers used vehicles covered by the award winning ‘Safe and Sound’ used car warranty and customer satisfaction scheme. This unique seven element warranty package is endorsed by Sir Stirling Moss OBE who describes the scheme as ‘a winning product for motorists in the UK’.
Eric Stone, Business Development Director for the WMS Group comments on this new partnership: “We designed ‘Safe and Sound’ with the used car buyer in mind. It is the new way for consumers to buy their next used car with total peace of mind. We are confident that ‘Safe and Sound’ will add great value to the sales package offered by Proton (UK) dealerships. The scheme will afford them a competitive edge to increase sales opportunities and customer retention rates, and also give their customers a compelling reason to choose their next used car from their ‘Safe and Sound’ Proton dealer.”
Each selected used vehicle sold by a Proton dealer participating in the scheme will come with a 60 point safety inspection, provenance check, mileage verification, independent valuation, dealer buy back guarantee, comprehensive recovery package and a wear and tear all mechanical and electrical warranty. ‘Safe and Sound’ will embrace both Proton used cars and other manufacturers models offered at the dealership.
Simon Park - General Manager, Sales and Marketing for Proton (UK) said: “We are delighted to be partnering with the WMS Group to support our dealer network with the innovative ‘Safe and Sound’ scheme. Proton dealerships pride themselves on offering the very highest standards of customer service and ‘Safe and Sound’ fits perfectly with this ethos. We have no doubt that this warranty package will give the ultimate protection to our used car customers removing those niggling doubts about safety, car history, and real mileage. The provision of a cost effective extended mechanical and electrical warranty means that our customers can drive off the forecourt with complete peace of mind in their new purchase.”
Golden Hill Garage of Leyland, Lancashire is proud to be the first Proton (UK) dealership to offer the scheme to their customers. Richard Smith Managing Director of Golden Hill Garage comments: “Goldenhill Garage has been in business for over 40 years and we are established as one of the biggest and best known new and used car dealerships in Lancashire, with a reputation for excellence and outstanding customer service. We are confident that ‘Safe and Sound’ will further enhance the confidence of our customers in purchasing a quality used car from our dealership. The endorsement of this scheme by Sir Stirling Moss OBE will be a great selling point as it further enforces the brands integrity so when customers see the ‘Safe and Sound’ flags on our forecourt they know they are going to buy a safe car and make a sound investment.”
The WMS Group recently scooped two national awards for their used car warranty products at the motor industry’s prestigious Car Dealer Power Awards 2011. WMS were awarded ‘Best Innovation’ for ‘Safe and Sound’ and highly commended in the ‘Best Car Warranty’ category. Teaming up with Proton is undoubtedly yet another winning formula for The WMS Group in their on-going commitment to bringing the very best warranty products to the motor trade and used car buyers.