Polo Vivo, South Africa’s number one seller celebrates two years of success







Published by Gerald Ferreira Date: April 26, 2012
Categories: Volkswagen, Volkswagen Polo

With over 56 000 units sold since its launch in March 2010, Polo Vivo continues to be the dominant Brand in the passenger car market and is the only locally produced entry-level volume car on the market.

Polo Vivo

Polo Vivo has been the top-selling Brand in the South African passenger car market for the past 18 months. This despite new models being launched into the market on a nearly monthly basis, and more expected in the near future.

Volkswagen South Africa introduced Polo Vivo as the entry-level car in the A0 segment to fill the gap that was created when the venerable Citi Golf was retired in January 2010.

The introduction of the Polo Vivo into the South African market was closely aligned to the Volkswagen Brand vision of being the “most innovative volume brand in the world”.

“The success of Polo Vivo in the past two years has been overwhelming. Polo Vivo is a unique offering that we introduced with the aim of providing our customers with an affordable and reliable product,” said Mike Glendinning, Director: Sales and Marketing, Volkswagen Group South Africa.

“The cornerstones of the Polo Vivo Brand are affordability, proven German product quality, safety, space and comfort. It represents excellent value for money without compromising on core product essentials that customers expect from Volkswagen. In short, Polo Vivo customers are getting an A class car for the price of an A0 car, a difficult proposition to ignore in this heavily contested segment of the market.

“As if that were not enough, Polo Vivo also has the class-leading residual value in its segment in the used car market. This ensures that the cost of ownership over a 3-year cycle makes Polo Vivo one of the cheapest cars to own,” added Glendinning.

Nearly 70% of Polo Vivo parts are sourced from local suppliers. The localisation of parts has resulted in the creation of a number of jobs and the establishment of a Supplier Park in Uitenhage.

The ‘Proudly South Africaness’ of the Polo Vivo has encouraged and attracted government fleet buyers as well as rental companies to list it as their car of choice.

Polo Vivo is offered in two body versions, namely hatch (2-door and 4-door) and sedan.

In the past year, Volkswagen introduced additional exciting derivatives to the Polo Vivo range to broaden its appeal. The new derivatives included a stylish, sporty 2-door Polo Vivo GT.