- PIRELLI DOMINATES THE GENEVA MOTORSHOW
- MORE THAN 64% OF THE PRESTIGE CARS AT THE SHOW USE PIRELLI TYRES
- PIRELLI ALSO LEADS THE PREMIUM SECTOR
Milan, March 7, 2014 – The Geneva Motor Show has underlined its status as an essential showcase for automotive manufacturers, which have once again chosen Pirelli to highlight the capabilities of their top cars.
This is a key fact that emerges from observing the tyres fitted to all the main attractions of the 84th Geneva Motor Show.
In total 64% of the prestige cars launched at the famous Swiss show, from Lamborghini to Ferrari – not to mention McLaren and Aston Martin – wore Pirelli tyres.
With a 12% increase compared to 2013, the Italian firm has confirmed its leadership in this iconic sector, which has shown steady growth throughout recent years despite the worldwide economic crisis.
One of the consistent themes to highlight this has been the rise in cars equipped by Pirelli at the Geneva Motor Show: a notable upward trend over the past few years.
Pirelli’s presence in the premium sector is also crucial, where the percentage of fitments has exceeded 27%. This statistic is made all the more impressive by the fact that the nearest competitor has a quota of 19%.
Pirelli’s presence at the Geneva Motor Show is consequently stronger than ever, confirming the company’s status as the preferred choice of leading manufacturers.