PEUGEOT TACKLES DROP IN YOUNG DRIVER CAR OWNERSHIP BY EXTENDING JUST ADD FUEL SCHEME
Young drivers are now, more than ever, feeling the financial challenge of owning a car and this, along with ever increasing costs associated with motoring, means fewer young people are buying and maintaining vehicles.
The latest TGI intel indicates that young driver car ownership dropped 12 per cent between 2010 and 2011* and with a break in the increasing cost of motoring seeming unlikely, this figure is set to drop even further.
In an attempt to support young drivers and keep them on the road, Peugeot is extending its unique Just Add Fuel™ scheme to include drivers from 21 years of age.
Just Add Fuel™ is a simple car ownership solution that allows drivers to purchase a brand new Peugeot by covering all the major motoring costs in one single fixed monthly payment. Previously only available to those drivers aged 25 and above, Peugeot has extended the age range so that anyone over the age of 21 can now take advantage of the scheme.
The all-inclusive, inflation proof three year package provides comprehensive motor insurance, road tax, vehicle servicing, roadside assistance and warranty all in a three year finance package with one single monthly payment.
Neil Moscrop, Director of Sales at Peugeot said: “With insurance premiums for young drivers spiralling, there is little incentive to buy a car when the amount needed to run it seems so overwhelming. Owning a car offers a great sense of independence and freedom to young drivers and for many is their main way of commuting, so it’s important that this age group isn’t put off from buying and running cars indefinitely.
“Just Add Fuel means that drivers can manage their motoring budget easily for a period of three years, the monthly cost is set and covers every aspect of car ownership, so fuel is the only element to add.
“We’ve had a great response from customers eligible for the existing Just Add Fuel scheme, so widening the offer seemed like the natural next step and also a practical solution to help keep young drivers on the road.”
Monthly payments will be determined by three factors: the vehicle chosen, the postcode of where the owner lives and the age of the youngest named driver.
Customers who buy a car under the Just Add Fuel™ scheme will have the total cost of their package spread over a three year period with a fixed monthly payment and as with any finance package, customers will also have the option to upgrade their vehicle once this existing agreement expires.
For further information on Peugeot please visit peugeot.co.uk
*GB Q1 reports between October 2009 - September 2010 and October 2010 - September 2011 focused on drivers aged between 17 and 25.